The Power Of TwoWhat do you get when two of Florida's leading real estate teams join forces? One world-beating brokerage, of course. Our task was to help The Jills Zeder Group usher in this exciting new chapter in its storied history.
The ObjectiveConnecting with discerning clients
The Jills Zeder Group wanted to boost its online presence to attract more luxury homebuyers and sellers, all while revamping its merged brand.
The SolutionNo stone unturned
We created a full-funnel strategy to get real estate leads no matter where they were in their buying or selling journey. We also targeted high-converting keywords and created matching landing pages for them.
Key highlights
Cost-effective marketing
We were able to give The Jills Zeder Group more bang for their marketing buck.
User-centric strategy
Our keyword strategy expertly anticipated search terms that buyers and sellers use.
Continual optimization
We rigorously tweaked our campaigns and strategies to deliver blowout results.
The ResultsMore leads, lower ad spend
Our two-pronged approach successfully reduced cost-per-click by a remarkable 63%, beating industry benchmarks for cost-per-lead, conversion rates, and click-through rates along the way.
Success Metrics
Average cost per click
vs. $7.01 initial CPC cost
Average click-through rate
vs. industry average of just 6.42%
Average cost-per-lead
vs. $96.54 industry average
The Jills Zeder Group
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