Real Estate
Marketing ChecklistFor New Agents

One of the best ways to establish rapport with potential clients and make your expertise known is to keep a blog. You can specialize in specific topics or cover a wide range of subjects. It's best, however, that the articles you publish are relevant to your market and focus areas. That said, maintaining a blog can be time-consuming work. Avail professional blogging services so you can concentrate on your business.

Your website should have evergreen content that will stay relevant for a long period of time. This can come in the form of neighborhood overviews and buying and selling guides. True Content can help you become the go-to real estate expert in your area.

Also known as broker reciprocity, IDX integration enables your website to become an important touchpoint for visitors who are about to start their respective real estate journeys. With IDX, your website will be able to show active listings available in the market.

You want your website to also serve its visitors. By providing advanced search options, potential clients may have an easier time browsing available listings in the areas you specialize in.

Open a line of communication between you and your site visitors. This page can be as simple as stating your business' complete contact information. Having a contact form, however, is better.

Search engine optimization (SEO) enables your website to rank higher on search results organically. It employs several tools, including relevant keywords, meta descriptions, and schema mark-ups. With a higher rank, your website will have better visibility, which translates to better online presence and more chances of converting quality leads. New and returning clients will have an easier time finding you and your expertise.

Pay-per-click (PPC) advertising allows you to reach your audience better through targeted paid ads on search engine result pages (SERPs). And as the name suggests, you only pay if somebody clicks your ad. When done right, this method can spell success for your business by driving quality leads, increasing conversions, and boosting your brand's visibility on different platforms.

Let people follow your work by sharing new listings, recent properties sold, as well as client testimonials. Doing so enables previous and potential clients to see the range of your work, which in turn increases your credibility.

Turn your social media profile into a helpful real estate resource. Sharing articles you found elsewhere also sends the message that you're constantly on the lookout for market news and updates. Instead of generic captions, add insights or expert opinions about the subject matter.

Facebook Groups are great spaces to meet potential clients and introduce yourself as a subject matter expert. Impart advice, share news and relevant articles, and occasionally, promote your services. Be mindful of community guidelines to become a trusted active member of that group.

People love it when they hear from the personalities they follow, whether they're celebrities or superstar Realtors. These days, short-form video content are engaging vessels for quick property walkthroughs, real estate tips, and updates. Take time to shoot short videos for Instagram stories and reels. Consider expanding your social media presence to TikTok as well.

Ensure open rates by starting with winning subject lines. Keep it as short as possible without sacrificing descriptiveness or personality. Depending on its contents, you may also want to avoid open-ended questions or give a clear but friendly command in the subject line.

If you are sharing links to blog articles, videos, and other landing pages, avoid using generic one-liners for your links. The more personalized and engaging, the better. Speaking of links — it's recommended to include several in an email newsletter.

Not everyone on your subscriber list shares the same interests. In order to send effective email newsletters and keep high open and click-through rates, it's important to send the right kind of content to the right group. This starts with your subscription form. You can segment your audience by location, demographics, lifestyle and interests, and level of engagement.

A lovely way to thank your clients for getting your services is to leave them with a nice, branded souvenir. This could be a sturdy tote bag with your logo or business name, a baseball cap, a pen-and-paper pad combo, or even a T-shirt. Invest in useful freebies to increase the chances of other people hearing about your real estate business.

You'll never know when you'll meet your next client (or collaborators). Calling cards are a nifty micro-marketing resource that demonstrates professionalism as well as your brand. Remember that the type of paper, design, and finish you choose will have a significant impact on how the recipient perceives you and your business.

Yes, most people conduct their home searches online nowadays. But yard signs still attract interest among both active and passive homebuyers. Have custom yard signs made with your business' name and contact details.