Real Estate PPC
Boost your business with real estate PPC search engine marketing.
Our team understands the nuances of real estate and will craft a PPC strategy designed to meet your needs.
Benefits of
Search Engine Marketing
Real estate search engine marketing is a great strategy for any realtor looking to draw in new buyers. The key metrics are impressions and clicks, with the more successful ads having higher numbers of both.
With lower bids than traditional advertising methods, there's potential here to get your name out without spending too much money!
Get more traffic
to your website with Google Ads
Save time and money
by allocating a budget for lead generation
Get visibility and leads
on the map without tedious manual work
results-driven
PPC Advertising
Tailored to Your Business Goals
Whether you want to enhance your credibility, broaden exposure for your brand, or generate leads for your property listings, our PPC campaigns can help!
Google Screened
Supercharge your online reputation with a Google Screened badge, which proves that your real estate business has been thoroughly vetted by the world’s #1 search engine. With this badge, Google will endorse your Local Services Ads, leading to greater credibility, higher exposure, and more leads.
Best For
Agents who want to dominate their local market, while only paying when someone actually clicks their ads
Project Duration
3 Months
Includes
- Google My Business account setup
- Application for Google Screened badge
- Keyword analysis and forecasting
- Competitor and trends analysis
- Local Services Ads campaign setup
- Ad copy creation
Monthly
- Campaign management
- Audience targeting optimization
- Keyword updates
- Budget and bid adjustments
- Performance reports
More Features
Google My Business bio creation and optimization
Real estate is all about reputation. Being Google Screened positions you as a trusted expert, making it easier for prospective clients to choose you over other agents or brokers. And since your Local Services Ads are endorsed by Google itself, you gain a distinct advantage over the competition.
PPC Lead Generation
Buyers / Sellers
This package pairs keyword-driven pay-per-click (PPC) ads with strategically designed landing pages to generate high-quality buyer or seller leads. By leveraging the power of Google Ads, you can fast-track your lead generation in a cost-effective manner.
Best For
Agents who want greater visibility on Google search and want to quickly attract high-value buyer/seller leads
Project Duration
3 Months
Includes
- Campaign audit (if with existing PPC accounts)
- Google Ads account setup
- Competitor and trend analysis
- Campaign structure creation and setup
- Keyword analysis and forecasting
- Campaign ad copy creation
- Campaign creatives design and execution
- Landing page development
- Conversion tracking tool setup
Our approach enhances your online visibility and positions you at the forefront of search engine results. By harnessing the power of Google Ads, we help you grow your lead database, ultimately boosting your business' success in the real estate market.
Brand Boost + Social
Reach
Build brand awareness and engagement on key social media platforms through a combination of organic and paid posts.
Best For
Agents who want to grow their brand recognition and followers on Facebook, Instagram, and LinkedIn
Project Duration
Advisable 6 months but the campaign could run for 1 to 3 months only.
Includes
- Content planning sessions with our Social Media and Design teams
- Creation of 10 social media posts, 2 of which will be boosted for enhanced brand visibility and engagement
- Campaign setup on Meta Ads Manager
- Performance reports with insights and actionable recommendations
This package gives you a strong presence on the social media channels where potential buyers and sellers spend a considerable amount of time. Facebook, Instagram, and LinkedIn also have powerful audience-targeting capabilities and real-time analytics, ensuring your campaigns are always on point and on budget.
Brand Boost + Social
Leads
Turn your timeline into a lead-generation machine with strategically targeted social ads designed to deliver results.
Best For
Agents who want to grow their audience and get leads from Facebook and Instagram
Project Duration
Advisable 6 months but the campaign could run for 1 to 3 months only.
Includes
- Content planning sessions with our Social Media and Design teams
- Creation of 10 social media posts, 2 of which will be boosted for enhanced brand visibility and engagement
- Campaign setup on Meta Ads Manager
- Performance reports with insights and actionable recommendations
Social platforms like Facebook, Instagram, and LinkedIn have robust audience-targeting capabilities that allow us to create campaigns that cater to your ideal buyer or seller. This means you only show ads to people who are valid prospects, leading to a lower cost per impression.
Property Pro + Social
Reach
Create wider exposure for a specific listing with Property Pro + Social (Reach), which combines strategically targeted social ads with a custom-made single-property website.
Best For
Agents who want to market a listing to the biggest possible audience on Facebook and Instagram
Project Duration
6 Months
Includes
- Creation of a single-property website using one of our templates
- Creation of 1 paid ad on Facebook and Instagram targeting a local area
Monthly
- Run current ad campaign for 30 days with a budget tailored to your needs
- New ads can be created each month to optimize lead generation
Paid social media advertising is incredibly effective because it allows you to reach your ideal audience directly. With precise targeting based on factors like age, location, and interests, your advertisement will be seen by those most likely to be interested in your property. And thanks to real-time analytics, you can track and measure the results, making data-driven adjustments to further optimize your marketing spend. Property Pro + Social
Property Pro + Social
Leads
More than just likes, this package allows you to generate actual leads from paid social media advertisements. Even better, we’ll create a single-property website where prospects can learn more about your listing.
Best For
Agents who want to leverage Facebook and Instagram’s massive user base to find qualified buyers
Project Duration
6 months
Includes
- Creation of a single-property website using one of our templates
- Creation of 1 paid ad on Facebook and Instagram targeting a local area
Monthly
- Run current ad campaign for 30 days with a budget tailored to your needs
- New ads can be created each month to optimize lead generation
Our ad campaigns are set up to target audiences who are most likely to be interested in your listing. What’s more, you’ll have access to analytics so you can see how hard your marketing budget is working in real time.
Property Pro + PPC
We’ll create a PPC marketing campaign for a single listing, with a strategy focused on getting leads. To help prospects better appreciate your listing, we’ll also create an informative single-property website.
Best For
Agents who want to utilize Google’s reach to promote their listings through paid search results
Project Duration
3 Months
Includes
- Creation of a single-property website using one of our templates
- Creation of a PPC marketing campaign for a chosen listing
Monthly
- Run current ad campaign for 30 days with a budget tailored to your needs
- New ads can be created each month to optimize lead generation
Our PPC campaign is designed to target prospects who are actively searching for homes in your given area. By incorporating relevant keywords such as location and home specifications, you can attract highly motivated leads who are easier to convert into actual customers.
Property Pro + Social + PPC
If you’ve got a property you’ve got to sell ASAP, this package is for you. Pull out all the stops with a two-pronged campaign that leverages both boosted social posts and PPC ads, which drive leads to a single-property website.
Best For
Agents who want to aggressively market their listings
Project Duration
Advisable 6 months but the campaign could run for 1 to 3 months only.
Includes
- Creation of a single-property website using one of our templates
- Creation of a PPC marketing campaign for a chosen listing
- Creation of 1 paid ad on Facebook and Instagram targeting a local area
Monthly
- Run current ad campaign for 30 days with a budget tailored to your needs
- New ads can be created each month to optimize lead generation
This package covers two of the major sources of real estate leads, ensuring maximum exposure for your listing. Social media ads target uses “push marketing” to reach likely prospects on Facebook and Instagram, while PPC ads leverage “pull marketing” to attract buyers actively looking for a home.
Search or Social PPC Advertising
Which is right for you?
Both methods can help you increase website traffic, boost brand recognition, and generate leads. But which should you choose? To help you decide which paid marketing solution best fits your needs, here’s a simple guide.
Paid Search
Pros
- Attract high-intent buyers and seller
- Ads incorporate keywords that your target audience already use
- Highly effective for local businesses — like real estate brokerages and teams.
Cons
- Campaign management
- Audience targeting optimization
- Keyword updates
- Budget and bid adjustments
- Performance reports
Paid Social
Facebook and instagram
Pros
- More ad format options (image, video, carousel, lead form, etc.)
- Lower cost-per-click (CPC) compared to paid search
- More robust targeting options (including interest and behavior-based targeting)
Cons
- Lower purchase intent — users are browsing their timelines, not looking for specific services.
- No prioritized placement in the timeline — ads are inserted between other posts/stories.
- Social media platforms have a smaller user base than Google
Leverage The Power Of
Effective PPC Marketing Strategy
The Jills Zeder Group
jillszeder.com
Increased Click-Through-Rate by 7.67%
The Tridente Company
tridentecompany.com
Increased Click-Through-Rate by 13.53%
Julia Broder
juliabroder.com
Increased Click-Through-Rate by 2.5%
Texas Ranch Sales
sellingranches.com
Average Cost Per Click at $0.54
What we can do
Paid Media Marketing
A cost-effective way to market and grow your business online.
A great ad that is well-timed and hyper-targeted can do wonders for your brand. Trust our paid media specialists and data analysts to make sure you get the most from your ad spend through high-performance campaigns designed to reach and entice your market to take action. We do more than just setting up ads, we can help you manage, monitor, and readjust your campaigns for optimum conversion.
Go where your market is or risk losing them. Your business needs to be visible on high-intent searches on Google and social media. Turn those clicks into visits and those visits into leads.
Those looking to earn results in the form of quality leads, relevant site visits, landing page views, and social media vanity/engagement metrics.
The bottomline
Why Choose PPC?
Why spend money on ads that people don’t engage with? With PPC, you only pay when someone clicks, meaning all your marketing budget goes to red-hot leads.
- Improve Online Visibility
- Grow Online Sales
- Boost Brand Awareness
- Increase Landing Page Views
- Generate Leads
- Acquire Downloads and Installs
- Drive Conversions
- Get Relevant Video Views
Frequently Asked Questions
Your presence on the internet is one of your best tools when it comes to business.
Search engine marketing provides many benefits for any company, including increased
sales and leads from both eCommerce sites and professional services companies alike.
Search engine marketing also gives you a chance to increase whatever action you want visitors that come through your page or site to take by providing them with higher traffic.
Campaigns are available which allow you to start at any budget and change it as needed,
giving you complete control over how much money you spend on advertising.
One of the benefits that many businesses enjoy about this strategy is having an experienced team monitoring their campaign so they know what's going on at all times.
There are hundreds of factors that affect organic search engine results placement, including geographic location and the age of the site. The good news is that PPC can offer a desirable ranking and search engine optimization will only improve this.
PPC is an economical option for ad campaigns. Pricing of ads are based on bidding, which offers you the flexibility to spend as much or little money as your budget allows.
PPC also complements other forms of marketing strategies such as email marketing and content management by providing a means to target potential customers with similar interests using keywords that have been identified through research.
PPC campaigns can be a great way to get results almost instantly. In order for it to work to its full potential, however, expect a full month.
Our Success Stories
Amazing Customer Experiences
Satisfaction comes standard when you work with Agent Image. But don’t take our word for it — we’ll let our elite clients do the talking!
I recently had Agent Image redesign my website, and they did an amazing job! Right out of the gate, they focused on SEO, a custom IDX, lead generation - while keeping a luxury design in mind. It’s not only been an amazing experience but I feel as though it’s really set me apart from my competitors. I love my website.
Georgina Jacobson
georginajacobson.com
Super happy with my website, always receive quick and outstanding support.
Brandi Pratt
theprattgroup.com
They're reimagining, redesigning and rebuilding my site to today's modern world which is what you want. The team is amazing, the design is amazing.
Christophe Choo
ChristopheChoo.com
Agent Image has helped us capture our brand in an impressive and engaging way. They are industry icons when it comes to personal and company websites especially in the Real Estate space.
Kofi Nartey
KofiNartey.com
