Why Have A Real Estate Website?
Your real estate website is more than just a place to display listings — it’s an integral part of your real estate marketing strategy.
A strong website builds your personal brand, helps you build an email database, encourages prospective buyers to make that first contact, and clarifies the home buying process.
Agent Image specializes in creating powerful, immersive websites for real estate agents that deliver experiential marketing experiences online.
Websites That Elevate Real Estate Marketing
Each of the real estate professionals discussed below turned to Agent Image to create a professional website that would be at the center of their marketing efforts.
And the best part? Our website designers can give your real estate business an equally impressive and effective site, too.
Natalie Gregory
Decatur, GANatalieGregorySold.com is an example of a real estate website with great content presentation. Navigation is user-friendly and site visitors will surely enjoy the clutter-free look of the community and property pages.
The challengeNatalie Gregory and her team are right at the center of the competitive Atlanta real estate market.
The challenge was to jump-start search engine visibility for their newly redesigned website.
The action planTo maximize their online presence, they tapped Agent Image to improve the SEO score and rankings of nataliegregorysold.com.
The focus is on monthly content creation and on-page optimization.
Key highlights & resultsSearch Exposure for Google KeywordsThe project is still in progress but the site is already progressing in terms of Google search exposure for keywords like: “Decatur realtors”, “Decatur real estate agents”, “Decatur GA real estate, “Top Atlanta real estate agents” and more.
The Oppenheim Group
Los Angeles, CABefitting their status as realtors to the stars, the Oppenheim Group’s website design exudes opulence and class. It’s bold, dynamic, easy to navigate, and highlights the best property listings in the market.
The challengeThe Oppenheim Group wanted to improve website traffic and strengthen its hold on the market. To do this, they have decided to populate their website with high-quality content that’s relevant to their target market.
The action planAgent Image conducted extensive market and competitor research, including an SEO anatomy of top-ranking content. This led to the creation of hyper-targeted long-form content that has been optimized with intent-specific keyword
Key highlights & results5,000% leap in user traffic990 ranking keywordsAfter implementation, The Oppenheim Group reported a 5,000% leap in user traffic and a spot on Google’s Local 3-pack.
This can be attributed to the new long-form SEO content. With 990 ranking keywords by the end of the project, these pages improved OGroup.com’s search visibility.
The Chad Carroll Group
South FloridaThe Chad Carroll Group’s homepage is a beautiful homage to the environs of South Florida and its vibrant communities. Featuring a jewel-blue and white palette, it draws visitors in and encourages them to view the firm’s impressive selection of luxurious high-end homes.
The challengeTwo of the main points highlighted by The Chad Carroll Group were their desire to shore their online presence and improve brand awareness among potential home buyers. To achieve this, the Group opted to implement a steady stream of high-quality blogs on their website.
The action planAgent Image tackled the challenge by analyzing current web traffic. Engaging and well-written blog posts that are optimized for high-traffic, hyper-targeted, user-intent keywords were created. Existing key pages were also optimized.
Key highlights & resultsSignificant improvements were noted three months into the project’s implementation.100% Increase in Website TrafficPage 1 Ranking Over 121 KeywordsThis includes a 100% increase in TheChadCarrollGroup.com’s site traffic and a reduction in its bounce rate. The site’s online visibility vastly improved as well, with the site earning Page 1 rankings for over 121 keywords.
Joyce Rey
Beverly Hills, CAFor the “First Lady of Luxury Real Estate,” only the finest real estate website will do. Boasting a captivating design, lifestyle-oriented approach, and modern details, this website befits an agent who has accumulated over $6 billion in lifetime sales.
The challengeJoyce dominates the offline conversation for luxury real estate in Beverly Hills. Our goal was to translate that prominence into online dominance.
The action planTo boost Joyce’s search visibility, we implemented a hyper-local SEO strategy that centers around her target neighborhoods. This made her brand and name more visible to people looking to buy or sell in prestigious communities such as Beverly Hills.
Key highlights & results13 High-Ranking Keywords480+ LeadsBy focusing on local keywords, we put Joyce in the top 10 search results for “Beverly Hills realtor.” This increased visibility in search results — coupled with effective lead generation tools on her website — has also resulted in close to 500 actual business prospects.
The Noel Team
Los Angeles, CAGiven Sherri Noel’s reputation as one of Los Angeles’ top luxury real estate agents, it’s unsurprising to see The Noel Team’s website exude a sense of elegance and style. The website has a modern, magazine-style layout, allowing it to effectively showcase the best of Los Angeles luxury real estate.
The challengeThe Noel Team had two main goals in mind for its website: build up its reputation as a one-stop resource for potential buyers and sellers and use the site to dominate the online real estate market.
The action planAgent Image first honed in on important niche keywords before giving the site’s location-specific “About Us” page a revamp. After that, Agent Image optimized the site’s dedicated community pages and listings and took advantage of online business directories.
Key highlights & results322% Growth in new Site Usersimproved brand reputationFollowing the updates, TheNoelTeam.net reported an impressive 322% jump in new site users and improved brand reputation. Profiles and accounts on online directories and citations were also verified.
The Jills Zeder Group
Miami, FLThe Jills Zeder Group is a bonafide powerhouse, hailed by the Wall Street Journal as the #1 team in the nation. For this elite client, we pulled out all the stops to create a luxurious browsing experience that embodies this team’s prestigious reputation.
The challengeThe Jills Zeder Group already received a healthy amount of organic and direct traffic. However, they wanted to supercharge their online presence in a bid to attract more luxury homebuyers and sellers.
The action planTo reach the team’s highly niche prospects, Agent Image developed a full-funnel campaign strategy. We also targeted high-converting keywords, and created strategic landing pages that matched buyer and seller search intent.
Key highlights & resultssignificant growth in click-through rateAfter running and optimizing our campaigns, The Jills Zeder Group was able to triple its clicks while slashing its cost-per-click by 63%. Even better, we beat industry benchmarks for click-through rate, cost per lead, and average conversion rate.
Team Hatvany
San Francisco, CATeam Hatvany’s website is every bit as modern as San Francisco, one of the hotbeds of tech entrepreneurship. Simple and sleek, stylish yet sensible, it’s the ultimate hub for those who wish to buy and sell real estate in this iconic city.
The challengeAs a digital-savvy group, Team Hatvany understood that most people start their real estate journey with an online search. They tasked us with increasing their organic website traffic so more people can discover them online.
The action planWe began with thorough keyword research to better understand user intent. We then incorporated these high-value keywords into main pages and blog posts to drive traffic. And to make sure that people explored the website, we added internal links to other useful resources.
Key highlights & resultsWhat a difference two years makes! To date, Team Hatvany has increased organic search traffic by 210%, pageviews by 150%, and new users by 397%. Now that’s what we call a return on investment.
Armario Homes
Tri-Valley, CATo visit ArmarioHomes.com is to get a peek at the good life in California’s scenic Tri-Valley region. The website’s streamlined layout, warm colors, and snapshots of local life make for an inviting browsing experience — as you’d expect from the leading team in this coveted area
The challengeArmario Homes may be a local real estate agency but it attracts high-profile clients from the world over. That’s why dominating search results to get highly qualified website visitors was a must for this client.
The action planTo achieve Armario Homes’ goals, we used a combination of strategic keyword placement and informative blog content to attract organic website traffic. We bolstered this strategy through referral links from high-authority domains, increasing our client’s credibility and visibility.
Key highlights & results130% Growth in Site Users89% increase in page viewsIn less than a year, Armario Homes has not only doubled their organic keyword rankings but their monthly website traffic as well. Furthermore, new users and pageviews grew by 130% and 89% respectively.
Bay North Realty
Petoskey, MINorthern Michigan is known for its picture-perfect scenery, and we used that fact as our design inspiration for Bay North Realty’s website.
From the postcard-like featured communities, to the cozy background images, to the serene blue color palette, this website embodies the word picturesque to a tee.
The challengeThe real estate market has changed a lot over the last decade and Bay North Realty recognized the increasing importance of online marketing.
They wanted to use search engine optimization (SEO) to funnel high-intent prospects to their website, where they can be converted into warm leads
The action planTo give BayNorthRealty.com the greater exposure it deserves, we optimized its pages by integrating high-priority keywords.
And to give its domain authority (and search result ranking) a big boost, we submitted the website to several major listing directories.
Key highlights & resultsGrowing the site's organic search traffic by 150% was only the beginning.
With our help, Bay North Realty also increased pageviews by an impressive 271% and its organic ranking keyword by an astonishing 1,200%.
Signature Properties
Crested Butte, COJesse Ebner’s website proves that rustic can indeed be deluxe. Her website perfectly embodies the rural charm and upscale lifestyle that Crested Butte — one of Colorado’s premier skiing destinations — offers to discerning buyers.
The challengeJesse is already the leading luxury agent in Crested Butte and our task was to let the whole world know about it. So in addition to redesigning her website, we also made sure to bolster her online visibility.
The action planSearch engines are often the starting point for homebuyers, which is why we made sure to optimize Jesse’s website with strategic keywords. Thanks to effective SEO, her website saw a 100% increase in rankings for no less than 10 search phrases.
Key highlights & results44.44% Growth in organic Site UsersTo further enhance the visibility and relevance of the JesseEbner.com, we continue optimizing it and ensure it is error-free. Additionally, focusing on improving the backlinks can significantly boost the website's authority and reach.
Live The Life in Ecuador
Cuenca, EcuadorTorrin Brauch brings Ecuador within reach with LiveTheLifeInEcuador.com. To attract international home buyers, the welcome page features a slideshow of Ecuador’s captivating skylines, mountainscapes, and coasts, while large buttons linking to featured communities and beachfront properties line the bottom of the screen.
The challengeEcuador has so much to offer, but except for travel sites, there are only a handful of real estate websites that are focused on what living here is like.
There is a huge opportunity to leverage LiveTheLifeInEcuador.com’s online presence to host informative and clearly written content about the perks of buying a vacation home or investment property in Ecuador.
The action planLiveTheLifeInEcuador.com came to life with an assortment of service packages from Agent Image.
The site features nearly 80 pages of optimized relevant content and has been refined both on and off-page to ensure SEO relevance.
Key highlights & resultsleading the ranks
for crucial search termsTorrin Brauch’s website enjoyed notable SEO growth between February 2015 to March 2017. The team now ranks on page 1 and 2 for crucial search terms such as “Cuenca Ecuador real estate”, “Cuenca Ecuador rentals, “Cuenca real estate”, “life in Ecuador”, and “Ecuador condos” and many others.
Colson Agency
southwest, neColson Agency, Inc. is one of the most trusted real estate firms in Southwest Nebraska, representing clients buying and selling farms, ranches, and agricultural land. Its website is clean and easy to navigate, with focus given to community pages, active listings, and sold properties.
The challengeDealing in a diverse range of property types (e.g. agricultural, residential, and commercial) and covering 15 featured communities and areas, ColsonAgency.com needed a wealth of informative content to become a reliable resource on the Southwest Nebraska real estate market.
The action planColson Agency commissioned several pages of content from Agent Image, each carefully crafted to accurately describe the areas that they serve. Their homepage text was improved and SEO tags were put in place. Basic on-page and off-page optimization were also implemented.
Key highlights & resultssignificant ranking improvements for keywordsColsonAgency.com is hitting the right marks with gradual ranking improvements for keywords such as “land for sale in Nebraska”, “Imperial NE real estate”, “Western Nebraska real estate”, “McCook real estate” and “homes for sale in McCook NE.”
Lisa Thompson
Northwest IndianaBoasting a clean and modern layout, LisaThompsonRealtor.com puts emphasis on the communities she serves. The site’s community pages feature well-written copy, complemented by beautiful, professionally shot listing photos.
The challengeLisa Thompson leverages her real estate expertise to establish a strong online presence for her real estate group.
The action planTo solidify Lisa Thompson’s position as a local expert, Agent Image implemented key SEO components like metatags and keywords on her website. Furthermore, local business citations were included to build brand awareness and generate high-quality site traffic. Errors were also fixed for a better user experience.
Key highlights & resultsLisaThompsonRealtor.com saw significant improvements on site performance. This includes a 147% increase in user engagement, better user traffic, 130 organic ranking keywords, and increased brand visibility.
Valery Neuman
Coachella Valley, CAOne of Southern California’s leading real estate experts, Valery Neuman is known for her deep knowledge of Coachella Valley’s luxury real estate market and national trends. Looking very much like a magazine, ValeryNeuman.com has an air of understated sophistication and is incredibly easy to navigate.
The challengeThere’s more to Coachella Valley than the annual music festival that bears its name. It’s also home to several vibrant communities and neighborhoods. This presents a good opportunity for Valery Neuman, who hopes that relevant and informative community pages will improve her website’s search visibility and build brand awareness.
The action planAfter extensive keyword research and behavior analysis, Agent Image created and published well-written community pages, fully optimized with targeted keywords. This was accompanied by technical on-page optimization to boost the site’s overall performance.
Key highlights & results30% Growth in Site Users212 Organic KeywordsAs a result of Agent Image’s efforts, ValeryNeyman.com nabbed a higher search position with 212 ranking organic keywords.
Other notable improvements include a 30% growth in the site’s users and longer time spent on the site’s community pages.
Spark & Partners
MonacoSpark-Estate.com does not shy away from bold and impressive visuals. Right off the bat, the homepage showcases impressive properties and hero shots of the locale. The site has a modern layout that’s easy to navigate, made dynamic with hover animations and an interactive map.
The challengeKnown for their exquisite selection of luxury real estate properties in Monaco, Spark & Partners aims to use SEO strategies to expand their client base and generate more organic traffic for their website.
The action planAgent Image first identified and fixed the client’s non-performing pages. Then, they looked at possible keywords that can be used to boost site views and clicks. Agent Image followed this with the development and creation of high-quality, location-specific content.
Key highlights & resultshigher click rates and wider online presencepage 1 rankings for 783 organic keywordsAfter collaborating with Agent Image, Spark & Partners noticed a spike in their ranking because of navigational and transactional keywords. This led to an uptick in click rates and a wider online presence, with the site achieving page 1 rankings for 783 organic keywords.
Are You Doing These Website-Boosting Strategies?
One of the first things you should do is make your website visible to search engines.
As you can see above, SEO can help you achieve top ranking on search engines such as Google, which in turn leads to more clicks.
- Social media is a vital part of your marketing efforts, too. Posting listings and blog posts on your social media accounts will help drive organic traffic to your website. Make social media posts once a day and track which post types get the most engagement.
- If your website has images and videos, they should have keyword-rich descriptions as well. Remember: search engines look at all components of your site, including the visuals.
- Create content that educates buyers and sellers, including community guides, FAQs, and property market reports. Prospective clients crave information — and websites that provide it are generously rewarded by search engines.
- Blogs can be a great way for local real estate agents to show off their local knowledge. Make sure you provide real value and relevant content to keep readers coming back to your site.
Let’s Build You a Website That Builds Your Business!
If you need a website that generates leads, impresses visitors, and converts users, tap Agent Image’s expertise. With 25 years of experience in web design and development, we can give you the online edge you need.
Learn more about our packages