How to Write an Outstanding Real Estate Agent Bio
Homes for sale are not the only things that strive to make striking first impressions online. As the internet continues to cement its importance as a platform in the home buying and selling process, the way real estate professionals present themselves online has become more important than ever. We can help with that. Continue reading to find agent bio templates to help you present the best version of yourself.
Why are Agent Bios Important?
In a bid to convince home buyers and those selling homes to get in touch and work with them, real estate agents have taken it upon themselves to craft bios and profiles that showcase their work experience. Crafting a professional bio is extremely important.
Unfortunately, not all real estate agent bios work. It could be that they’re boring to read. Maybe they fail to give all the right information and make a connection to potential clients. It can be any number of things, really, that prevent a real estate bio from generating any leads from home buyers.
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So, what makes a great real estate bio? How can you make it engaging and informative at the same time? Scroll down below for tried and tested tips on how to write a killer real estate bio.
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Determine your point of view
Before you pick up your pen and write a draft, it is important to establish your tone and point of view. These elements form the backbone of your brand story and affect how the reader “sees” you before they even get to meet you or talk to you.
Let us start with the point of view. It affects how the information is narrated to the reader. Do you want to address the reader in the first-person or third-person point of view? Each style is different and can help set a different tone.
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First-person point of view: You tell your story directly and use “I” in the text.
For example: “I am a Certified Luxury Home Marketing Specialist based in Beverly Hills, California.”
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Third-person point of view: This is the complete opposite of the first-person point of view. Instead of addressing your readers directly, a narrator relays your story and experience.
For example: “Marina Mansfield is a Certified Luxury Home Marketing Specialist based in Beverly Hills, California.”
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Set your tone
Now, the tone. This expresses your attitude to the reader. You can be formal. You can be warm yet professional. You can also be conversational and informal, as if you are talking to a friend you’ve known for a long time. It depends on how you want to present yourself to potential clients. Think about the local market and your target market. Use a tone that resonates with your audience.
Once you have determined the point of view and tone you want, it is important to maintain both consistently, not just in your real estate bio, but throughout your real estate website.
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Share what makes you different from the rest
Your real estate bio is the perfect tool to showcase your expertise in the field. Most importantly, it helps you set yourself apart from the rest of your peers. So go ahead and don’t be shy.
List your achievements, particularly the ones you are most proud of, and highlight your unique selling proposition.
If you are not quite sure what to include or you are a new real estate agent and still busy building your legacy in real estate, use the following guide questions as you write your outline:
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What’s your role? Are you a buyer’s or seller’s agent, or both? Are you particularly good at helping first-timers? How about veterans? Retirees? Luxury home investors? What are the real estate types you specialize in?
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What are you good at? Do you have a talent for negotiating deals? Are you a good communicator? Do you have a penchant for making your clients feel at ease and provide great customer service? Do you thrive in solving problems? Do you manage well under pressure? Let all your best qualities shine.
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What have you achieved so far? Have you received any awards or recognitions in your work as a real estate agent? Have you closed any high-profile or challenging real estate transactions in the past? Mention if you have impressive sales statistics.
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Did you pursue further training? Do you have any special designations and certifications under your belt? Have you taken and passed relevant training programs?
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Do you have goals you want to accomplish? What are your goals in the next three to five years? What kind of impact do you want to leave as part of your legacy?
Home buyers are usually very anxious so your real estate agent bio should ease their fears. It’s important to get specific when sharing all this information. This will help potential clients find and hire you. Highlight all of your best points and make them a part of your brand.
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Tell your story
How did you get to where you are right now? What was your journey like? Was it straightforward or did you work in other fields before you became the stellar real estate agent you are today?
Sharing your history doesn’t have to be two paragraphs long. It can be a short part of your real estate bio detailing your education or previous work experiences. Telling your story helps you increase your relatability to potential clients (some of whom might even come from the same background as you).
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What is your educational attainment? Where did you graduate and what did you study? How does this affect your work as a real estate agent?
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Where are you from? Were you born and raised in the area or did you move from somewhere else? If it’s the latter, what made you relocate?
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What is your work history like? Were you always a real estate agent? Was it your life-long dream, or did you pursue an entirely different career before taking the path to real estate success?
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How are you connected to the local community? Detail why you are knowledgeable about the local market and how you serve the community. If you’re an active supporter of local charities or a part of the chamber of commerce, make sure to highlight it.
Aside from your history, sharing tidbits of your personal life can also make you more relatable. What do you like to do in your spare time? What are your hobbies? What are you most passionate about?
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Write your thoughts first
You want your real estate bio to flow and read smoothly. Unfortunately, it is not always a straightforward task to organize all the information you want to share.
Writing rough drafts is great. You can add and delete all you want. You can write freely which, in turn, allows you to share your story in its entirety. Once you are done with your draft, give it a read and organize accordingly.
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Create an Outline
Outlining does not have to be the formal setup you may have been taught in school. Even a simple outline will help organize your thoughts. You may want something like this:
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Name
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Quick about me
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Where are you from?
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What’s your involvement in the community?
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Quick work history
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Real estate info
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What is your role?
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What do you specialize in?
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What have you achieved so far?
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Did you pursue further training?
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More about you
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What is your educational attainment?
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Personal information you wish to share (such as hobbies)
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Proofread
Before you publish your real estate agent bio, proof it carefully. Your attention to detail here foreshadows your attention to detail in serving clients. If you are not a writer, hire one, or better yet, talk to Agent Image!
Steps to proof as bio (or any other written document):
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Use a spelling and a grammar checker to root out blatant mistakes.
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Check your punctuation. Inappropriate apostrophes (its vs. it’s), for example, make you look unprofessional.
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Read the bio out loud to check for errors and proper flow.
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Have a trusted confidant read and critique your bio.
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How Do You Write a Real Estate Bio for a New Agent?
If you are a new real estate agent, focus on your plans and training. You may want to talk about your passion for real estate and why becoming a real estate agent was important to you. Explain that you are there to help people buy and sell property.
If you specialize in investment properties, you should be able to explain how you are active in that market yourself.
Show your character by talking about hobbies and your life outside of real estate. Emphasize your connection to the local community and highlight your local expertise.
Discuss your past work experience and how this serves as a jumpoff point for your real estate career. Finish up with the values that you hold and how these inform our service.
Prepare two versions of your bio: a shorter version for your social media channels and a longer one for your website. Update your bio as you gain more experience and establish a niche.
Writing a Team Bio
Focus on how the real estate team works together. Will an agent be able to step in and take care of a colleague’s client if needed? How does the team’s diverse background bring value to prospective clients?
Examples of Amazing Agent Profiles
Want to get inspired? Check out the following real estate bio examples from some of Agent Image’s clients.
Explore Indigo Road Realty’s About page, led by Egypt Sherrod—an accomplished real estate broker and TV personality.
Egypt Sherrod
“Egypt Sherrod is a powerhouse! She is the CEO and qualifying broker of Indigo Road Realty, a residential real estate brokerage, Indigo Road Design Group, and Indigo Road Home Furnishings.
Comprehensive market knowledge, cutting-edge technology, exceptional personal service, and superior negotiation skills are what clients get from Egypt Sherrod, who was announced “Inman News Global Influencer of the Year” for her contributions to the real estate industry.
You may also recognize Egypt Sherrod as the host and executive producer of HGTV’s hit show “Married To Real Estate” airing in more than 14 countries, garnering more than 34 million viewers across the globe, making her a household name. She’s hosted hit shows such as “Flipping Virgins” and long-running hit, “Property Virgins.” In 2023 Egypt Sherrod was awarded “Real Estate Trailblazer” by 100 Black Women Organization for hosting/producing more hours of real estate television than anyone noted in history.
The NAACP Image Award & Critics Choice Award nominee also recently had the honor of ringing the bell at the New York Stock Exchange, and was honored with a Proclamation declaring August 23rd “Egypt Sherrod Appreciation Day” by the City of Atlanta, where she resides. In 2024, Stillman University awarded her with an honorary Doctorate Degree.
The mother of three girls Harper 4, Kendall 11, and Simone 22 counts motherhood as her greatest accomplishment. Egypt Sherrod and her husband Mike Jackson have been happily married for 14 years.”
Why it works
As this agent bio states, Egypt Sherrod is a powerhouse because she’s more than just a real estate agent, she’s a one-woman empire. The copy shows the breadth of her skills and experience, citing her realty, design, and furnishing businesses – factors that make her the ideal agent. To bolster her credibility, her media appearances and accolades are given ample attention, too. Egypt’s agent bio ends on a personal note, adding a human touch and lending relatability.
Mahsheed Parsons’ About page showcases her as a leading luxury real estate broker, offering high-end services for clients seeking homes in Las Vegas and beyond.
Mahsheed Parsons
“MAHSHEED Luxury Real Estate is a boutique luxury real estate brokerage, owned and operated by real estate expert, Mahsheed Parsons. Mahsheed specializes in Luxury Homes and High Rises throughout the Las Vegas Valley since 2006 and in 2020 opened her brokerage in Southern California, to assist Sellers and Buyers within both states. As a compassionate real estate leader, she is highly driven and strives to find her clients the perfect home or real estate investment, in any given real estate market. With over 18 years of full-time experience, Mahsheed knows how to give her clients exactly what they need. She thrives on a solid foundation built off INTEGRITY, AUTHENTICITY, and GENUINE concern for her clients.
Her tenacious work ethic, keen business sense, and sharp negotiating skills provide her clients a significant advantage in the sale and acquisition of luxury real estate. Mahsheed is regarded as one of the premier real estate experts, now expanding her knowledge into California. “With so many Californians making the move to Vegas, I am able to sell their properties in California and help them purchase in Vegas, which is exactly what I am currently doing with my sellers in Southern California.” Mahsheed has built an incredible network of fellow agents and is often approached for her advice when faced with formidable negotiations. Her professional pedigree, razor-sharp business acumen, and marketing expertise provide an invaluable advantage for her clients. When I first became a Real Estate Broker, I made a conscious decision to embrace the philosophy “Doing the Right Thing Creates the Right Results“. With a solid belief system in place, it is easy to choose the right path.
Mahsheed has been one of the most preeminent Luxury Real Estate Brokers since 2006. She has had over $750 million in sales and is currently ranked in the .05% of Real Estate agents in Las Vegas. Mahsheed has an extensive client base featuring those who seek the luxury lifestyle including heads of industry, celebrities, major lending institutions as well as foreign investors.”
Why it works
Rather than leading off with her accomplishments, Mahsheed chose to spotlight her genuine care and compassion for clients. Just from reading her agent bio, it’s clear that she will do everything to ensure a delightful customer experience, from providing expert advice to clinching the best deal possible. Of course, this hands-on and white-glove approach is supported by her unquestionable sales record and enviable ranking.
Kofi Nartey’s About page highlights his expertise as a renowned luxury real estate broker, providing distinctive services for discerning clients.
Kofi Nartey
“GLOBL RED is a private real estate firm that offers distinctive services for discerning clients. Founded by Los Angeles luxury leader, Kofi Nartey, who’s been the most influential sports and entertainment real estate broker in the nation since 2006.
With over 100 years of combined experience and over $6B in transactional experience, we assist our clients in acquiring and selling prestigious properties, while providing unique opportunities to build out their real estate portfolios. We understand the luxury lifestyle, and we deliver it — quickly, efficiently, and elegantly.
Whether you’re looking to buy or sell a luxury home, launch a luxury development, or add to your international real estate portfolio, we have the skills, drive, and desire to ensure your success. By combining insider market expertise with the most cutting-edge tech, marketing, administrative, and legal services in the industry, we offer global reach and personalized attention. We’re formidable in negotiations, and our bespoke, sensible approach will give you the edge in every situation and every market.”
Why it works
Kofi Nartey’s agent bio captures something that many other agents miss: luxury properties are more than just assets, they’re gateways to a rarified lifestyle. This insightful understanding of what high-net-worth clients truly want immediately sets apart Kofi – and is evidenced by his impressive $6+ billion lifetime sales total. This bio also focuses on the cutting-edge technology and marketing techniques that Kofi uses, allowing clients to complete transactions “quickly, efficiently, and elegantly.”
Bond Street Partners’ About page presents the team of top-tier luxury real estate professionals, offering bespoke property services in Los Angeles real estate.
Bond Street Partners
“REAL BRITS. REAL BONDS. REAL RESULTS.
Bond Street Partners are a group of premier California Realtors, working alongside Carolwood Estates, one of Los Angeles’ most respected Real Estate brokers. Founded by a group of property professionals from London, England that has made Los Angeles, California their home, the company boasts over 25 years of combined finance and real estate experience. Bond Street Partners is a young and dynamic organization with a forward-thinking outlook on Los Angeles real estate.
We believe that our clients are the most important part of our business. We know that dealing with property means that we really deal with people. To buy a home can be the most important life decision a person makes, and throughout the process our primary focus. We combine a determination to fulfill their goals with the ability to hear what they say. Our aim is always to develop long-term relationships and we offer an honest and transparent real estate service to best serve the interests of those we represent.”
Why it works
This team’s succinct bio belies its impressive reputation and sales record. But that same conciseness communicates effortless elegance – a running theme on Bond Street Partners’ website. The copy leans into the founders’ British heritage (e.g. in the headline), which adds a certain old-world sophistication to the team’s brand. As you can see, less can indeed be more even in agent bios.
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Free Real Estate Agent Bio Templates to Get You Started
Don’t know where to begin? Use the following templates to practice writing your real estate bio.
Short Bio Template
Third Person | Formal
[Name] has [X] years of experience in [real estate niche]. Having sold [sales figure], [he/she/they] rank[s] among the [top %] of agents in [locale].
Short Bio Template
Third Person | Conversational
As a long-time resident of [locale], [s/he] knows where the good life happens and can help you find not just a home but a community where your family can thrive. [S/he] is your trusted advocate who can help you buy or sell your home.
Third-Person Bio Template
[Name]’s reputation as a top-producing agent in [Locale] is bolstered by [his/her] lifetime sales record of [amount] and [X] years of experience. What sets [him/her] apart is [unique selling proposition] — as is evident from [his/her] [achievements/rankings/award].
[His/her] real estate expertise is complemented by a degree in [major] from [university]. In addition, [s/he] has certifications in [specialization] that allows her to truly understand and address the needs of [his/her] clients.
When [Name] isn’t closing homes and giving expert real estate advice, [s/he] spends [his/her] free time by [list hobbies].
First-Person Bio Template
I’m a firm believer that the right agent can change everything. And it’s my goal to be the game-changer you need whether you’re buying, selling, or investing in [locale].
A resident in [locale] since [date] and an agent since [date], I combine first-hand local knowledge with hard-won professional expertise. With me, you don’t just get a real estate agent — you get a trusted partner who will always advocate for your best interests.
I love living in [locale] and I can’t wait to welcome you to the neighborhood! I’d love to tell you more about what makes this community so dear to me, so please don’t hesitate to reach out.
Do you need help in writing your real estate agent bio?
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Contact us today and take our online questionnaire. Tell us how you want your real estate agent bio to be. Our writers will do the rest.
