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Agent Intelligence Blog

The Hidden Good Behind Guest Posting

By Agent Image / Updated July 14, 2016 / Published February 13, 2014 / 3 min read

Guest blogging has gone from being a small player to a full blown web practice. Guest blogging or guest posting does more than just leave a link leading people back to your website. It’s an avenue for a lot of things to happen and it’s also often underestimated by everybody who runs a website. This article will help you see the big picture when it comes to guest blogging as well as show you the hidden goodness of this strategy.

As the name implies, “Guest Posting” or guest blogging is creating a post on a different website from the same niche as your own website. It’s far from unheard of, but it’s rarely practiced, especially in some industries. Real estate marketing websites don’t often go for guest posting because of the tough competition in selling real estate and property. However it does not mean that this form of link-building is something that’s illegal.

If you muse on the possibility, you will see that there are a lot of hidden benefits that comes with doing a guest post. It fosters a good relationship between two websites which means that you have the chance of tapping into people, markets and places you previously did not have access to. Doing a guest post also increases incoming traffic to your website. It’s actually mutually beneficial because visits can increase on both websites participating in this exchange.

If you have done a guest post before you will also be aware that the benefits end after the content’s been shared online. As long as the link back to your website is still active and working you can always expect a healthy dose of visitors. If you plan on writing something educational and witty, this will also work to your advantage as you expect more readers who are bound to react or share the content you have posted.

Always remember that whatever strategy you choose, you can always work it to your advantage, as long as you know how to plan accordingly. Don’t be scared to try out and experiment on new things. You will never know how it will pan out for you and your website. Plus, additional support is always a phone call or email away at [mail_to email="[email protected]"][email protected][/mail_to].

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