The 6 Real Estate Marketing Trends Every Agent Should Know in 2025
For real estate agents everywhere, 2025 will not be like any other year. With a new US president, fluctuating interest rates, the NAR settlement, and a market still settling post-pandemic, it’s totally normal to feel a bit uncertain about what’s ahead.
But here’s the good news: expert predictions point to a positive outlook in the market. Just like in previous years, tremendous new opportunities await in the new year, and now’s the perfect time to gear up to make the most of them.
This means taking a closer look at your marketing approach and making sure you're tapping into the latest, most effective trends.
We’re here to help. In this blog post, we’ll walk you through the top real estate marketing trends that are set to make an impact in the coming year. Let's dive in and get ready together!
Real Estate Marketing Trends Every Agent Should Know
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Short-form videos are game changers
In 2024, the explosive rise of short-form video content is reshaping how businesses connect with consumers. With attention spans now shorter than ever, short-form videos, typically 15-60 seconds long, can deliver impactful content quickly.
Hubstaff declared it the top format used by marketers and Hootsuite says about 73% of consumers prefer to watch short-form videos to learn about a product or service. Platforms like Instagram Reels, TikTok, and YouTube Shorts have popularized this style, making it easy to reach a large audience quickly.
In real estate, short-form videos have become incredibly effective marketing tools. Use short clips to showcase the most appealing aspects of a property or provide a quick overview of a neighborhood. This format is also a great way to put your personality on full display, making the buying and selling process feel more personal. Remember when this video went viral?
Agent Image is an expert at creating short-form videos that tell a compelling story in 60 seconds or less.
Watch our short video on The 10 Best Lead-Generating Website Features. -
Social media strategies that work harder
Each year, we amplify the importance of social media to real estate marketing, and it's no different for 2025. According to this June, 2024 report from Pew Research Center, a vast majority of American adults use at least one social media platform, with YouTube leading the pack at 85%, followed by Facebook (70%), Instagram (50%), Pinterest (36%), and TikTok (33%).
But what's different is, social media today is not just about being present—it’s about creating content that connects. Know each platform's unique strengths. For example, Facebook is perfect for targeted ads and local community engagement, while Instagram shines for visual storytelling.
By leveraging each social media platform’s benefits, you can reach a broad audience and connect with clients at every stage of the buying or selling process. Use these platforms together to create a powerful, cohesive marketing strategy.
Here are some tips on how to blend them effectively:
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Cross-post where possible
Share Instagram Reels on Facebook and TikTok videos on Instagram Stories for extra reach. -
Repurpose content
Use long-form YouTube videos to create shorter snippets for TikTok or Instagram. -
Adjust your tone and content for each platform
Maintain a professional tone on LinkedIn, but feel free to be more casual and fun on TikTok or Instagram.
Need a social media sidekick?
We've got you covered.
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AI is here to stay
If you're still not using AI tools to make your day-to-day easier, it's never too late to start. AI is not going anywhere, and business consulting giant McKinsey & Company has predicted that it can generate "$110 billion to $180 billion or more in value for the real estate industry."
AI is shaping the latest trends in real estate marketing, both simplifying and enhancing the experience for clients and agents alike. AI-powered chatbots, scheduling assistants, and predictive insights can boost productivity, allowing you to respond faster and stay organized without compromising that all-important human touch.
You will find numerous AI tools specifically geared for real estate. From virtual staging and automating the creation of listings to predicting the optimal price for a home and analyzing the investment potential of commercial properties, these tools can make your life infinitely easier. By freeing a substantial chunk of your time, AI-powered real estate marketing trends allow you to focus on what matters the most: providing caring, ultra-personalized service to your clients.
Want to know more about integrating
AI into your business?Learn more about AI-powered tools for real estate.
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Go local — really local — with geofencing
It's no secret – real estate is hyperlocal. You’re probably already tapping into tools like Google My Business and localized SEO to connect with your target market. But the latest geofencing technology takes new trends in real estate marketing to the next level. It lets you zero in on potential buyers when they’re in the perfect place at the perfect time, making your outreach infinitely more precise.
Hyperlocalized marketing is not just about listing features anymore—it’s about showcasing the lifestyle a neighborhood offers. By tailoring your marketing to small, defined areas, you meet buyers where they are—both geographically and emotionally.
Geofencing takes hyperlocalized marketing a step further. Using geofencing software, you can create virtual boundaries around specific areas—like neighborhoods, brokerages, open houses, or even your competitors’ listings. When someone enters this zone with their smartphone, they can receive tailored ads or notifications about your properties.
Picture this:
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A couple visiting open houses in a popular neighborhood gets a notification: “Check out this charming 3-bedroom home nearby! Open house today from 1–3 PM.”
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Or a buyer browsing properties near a high-demand area starts seeing Facebook or Google ads for your listings within a two-mile radius.
This isn’t just smart—it’s one of the most strategic marketing trends in real estate. You’re reaching potential clients when they’re already in the mindset to explore real estate options.
Want to attract more local clients?
Our top clients use hyperlocal marketing to generate leads.
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Make visual search work for you
As technology evolves, the way people search for information is also changing. Visual search is quickly becoming an essential tool for connecting with clients. By optimizing your content for this technology, you can make your listings more accessible and attract more potential clients.
Visual search uses images instead of text to find information. Platforms like Google Lens and Pinterest allow users to snap a photo or upload an image to search for similar items or details. This means someone could take a picture of a home they like and find listings with similar styles, features, or locations.
Make it easy for buyers to find your listings by showcasing them prominently on your homepage.
We designed Quiana Watson’s website with her Featured Listings placed immediately below the banner, grabbing the attention of serious buyers eager to explore available homes in the area.
Here's how visual search can work for you:
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Ensure your property photos are clear, high-quality, and tagged with relevant keywords. This increases the chances of your listings appearing when users use visual search to look for homes with specific features, like “modern farmhouse kitchen” or “beachfront patio.”
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Pinterest, Instagram, and even Zillow increasingly use visual search technology, giving well-optimized listings a competitive edge.
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If someone uploads a photo of a home they admire, your visually optimized listing can show up as a match, driving traffic to your page.
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Voice search lets your content be "heard"
Like visual search, voice search is fast emerging as a preferred way for consumers to find information online. Voice search allows users to speak their queries instead of typing, often using smart assistants like Alexa, Google Assistant, or Siri.
As more people rely on voice search, it’s transforming how they look for real estate information, from “What are the best neighborhoods in Miami?” to “Find open houses near me this weekend.”
Voice search often focuses on “near me” queries, meaning potential buyers can find your listings when they actively search for homes in a specific area. Make sure your content is optimized so smart assistants can find it fast.
Here are some voice search optimization tips:
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Use natural language in your content, mirroring how people speak (e.g., “Homes for sale near downtown” vs. “downtown homes sale”).
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Optimize for long-tail keywords, like “affordable condos near Central Park” or “best neighborhoods for families in [City].”
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Create FAQ pages addressing common buyer and seller questions.
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Ensure your Google My Business listing is updated, as voice (and visual) search often pulls local results from there.
The growing popularity of visual and voice search has made responsive web design even more crucial. In this blog post, we break down everything you need to know about this must-have feature.
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Frequently Asked Questions
Now that you have a better grasp of website development terms, you may have more questions about the process itself. Here are some of the most common questions we’ve received from the 25,000+ real estate professionals we’ve helped.
In 2025, real estate trends will focus on technology and personalization. AI-powered tools will streamline processes like pricing and client communication, while geofencing and hyperlocal marketing will enable precise targeting of buyers. Short-form videos and social media platforms will likely dominate as key marketing channels. Additionally, optimizing for visual search and voice search will become crucial as buyers increasingly use these tools to find properties. Sustainable and smart home features are also expected to gain more demand as buyers prioritize eco-friendly and tech-integrated living spaces.
Yes, AI is revolutionizing real estate with a variety of tools. The latest AI-powered real estate marketing trends help predict optimal pricing by analyzing market trends and comparable sales. AI also streamlines operations by automating listing creation, generating compelling descriptions and visuals, and suggesting targeted marketing strategies, among its many uses. Other applications include virtual staging, lead generation through predictive analytics, and chatbots for 24/7 client communication. Additionally, AI enables hyperlocal market insights, smart contract management, and even tools for identifying investment opportunities. These innovations save time and improve decision-making for agents and clients alike.
Social media marketing is crucial for real estate because it allows agents to connect with a vast audience, showcase properties visually, and build their personal brand. Platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn offer tools to target specific demographics and locations, providing optimal value for your dollar. Additionally, social media fosters engagement through comments, messages, and sharing, helping agents build trust and relationships with potential clients. Social media marketing remains one of the top real estate marketing trends as it allows agents to stay competitive in today's online-driven market.
The best marketing for real estate combines multiple trends for maximum impact. Social media marketing is essential for showcasing properties and reaching targeted audiences, while short-form videos and high-quality visuals help grab attention. Email marketing keeps clients engaged, and search engine optimization (SEO) ensures your listings are easily discoverable online. Additionally, geofencing and hyperlocal marketing are excellent for targeting specific neighborhoods, and AI tools streamline personalized outreach. A mix of these strategies tailored to your audience will yield the best results.
Hyperlocal marketing focuses on targeting a very specific geographic area, such as a neighborhood, zip code, or even a few city blocks. In real estate, it means tailoring your marketing efforts to connect with potential buyers and sellers in a particular community. The latest hyperlocal real estate marketing trends include using geofencing ads, promoting local events, highlighting neighborhood amenities, or creating content that resonates with residents of that area. It’s about building strong connections by being highly relevant to the local audience.
Step boldly into 2025 with Agent Image as your partner
Finding what works for you among the ever-growing digital marketing trends in real estate can feel overwhelming. That’s where we come in. We have the expertise to help you integrate the most effective marketing strategies for your business.
But don’t just take our word for it. Watch what celebrity Realtors The Altman Brothers have to say about Agent Image.
Find out what we can do for YOU! Call us to schedule a free consultation at 1.877.649.2828 or send a message here.
