10 Free Design Resources for Effective Real Estate Marketing
There’s nothing like visual content to get a visceral reaction out of your target audience. But what if you can’t pay top dollar for the best graphic designers and photographers in the game?
You can DIY it — there are real estate design tools out there that offer stock images, design tools, and design inspirations for free. Logo design, layout design, and photo editing for both online and print materials will be a breeze even if you don’t have formal training.
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Table of Contents
Free web design tools to check out
1. Free Logo Design
Create a professional logo in minutes with this online app. Just enter your company name and industry to get relevant stock icons. Customize with different fonts, colors, and sizes, then download a 200×200-pixel file for free. Simple as that!
2. Canva
This is one of the most popular design tools out there, used by businesses, marketers, and creatives alike. Canva offers web design templates, social media posts, presentations, and blog graphics, all in an intuitive drag-and-drop interface.
If you’re new to Canva, you’ll have to sign up for a free account or log in using your Facebook or Google account. A two-minute tutorial will show you how to use the app’s tools. Then, you can download your designs as high quality JPG, PNG, and PDF files for free.
While the free version provides plenty of design options, Canva also offers a paid subscription that unlocks an even larger library of premium fonts, stock images, and advanced design tools.
3. LogoGarden
If you’re looking for a quick and easy way to design a logo, LogoGarden lets you browse free icons by industry and customize your pick. You can add effects like distress, shadow, shine, and reflection to give your logo more character. If you have a business slogan, you can incorporate it into the design, too.
Once you're happy with the final look, download a small-scale file of your logo (the high-resolution version needs to be purchased). You can also save your design in LogoGarden’s database—handy if you plan on using it for merchandise like company shirts or mugs later on. Just register your email, and you’re good to go.
4. Adobe Express
Need something with a little extra power? Try Adobe Express, an all-in-one content creation platform. You can sign in using Google, Facebook, Apple, or email, or just continue as a guest. A 2-minute tutorial will then guide you through the basics.
The online app includes ready-made templates for Instagram and Facebook posts, as well as options for uploading photos and videos to edit. Its library hosts a variety of design assets, including brushes, overlays, backgrounds, and textures.
If you’re feeling experimental, try their generative AI to create photos, illustrations, and templates in seconds (though you'll have to log in to access those features).
5. MAXA Design Studio
MAXA Design Studio makes it easy to create polished marketing materials, whether you need social media posts, open house flyers, or property brochures. With over 350 customizable templates, a built-in logo creator, and access to a stock photo database, everything you need is in one place. You can tweak templates to match your branding by adjusting text, images, and design elements.
Once you're happy with your design, simply download a high-quality file or save it to your ACCESS.com account. While MAXA isn’t completely free, signing up for ACCESS.com unlocks full access, plus a 7-day free trial for new users.
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6. Logomakr
A video tutorial comes on as soon as you enter the Logomakr website, helping you learn how to make effective use of the app’s features. Just search for an icon by keyword or industry, then tweak the text, colors, and sizing to fit your brand.
Downloading your design is free, as long as you give Logomakr legal credits whenever you use it in any of your branding and marketing efforts.
7. Tailorbrands
Kickstart your branding by entering your business details and answering a few quick questions (this helps TailorBrands narrow down its suggestions based on your industry and business stage). Once that’s done, create an account and dive into the logo studio.
You can choose from three logo styles: icon-based, name-based, or initial-based. Then, tweak the colors, fonts, and layout to make it your own. When you’re satisfied with the final look, click “Finish” and then look for the “Share” button underneath your logo to download a free sample.
8. Unsplash
If you need high-quality stock images without the hassle, Unsplash is the perfect, no-nonsense resource for stock images. The website offers a vast library of images that can be used without any charge and can be downloaded with a click of a button.
9. Hipster Logo Generator
This easy-to-use app guides you through a step-by-step process for creating a sleek, minimalist black-and-white logo. Start by selecting a base shape and a secondary shape from their stock icon collection, then personalize it with background colors, images, and filters to match your brand’s style.
Once you’re happy with the design, simply generate your logo and download a 600×500-pixel PNG file—completely free.
10. Be Funky
Be Funky has three applications:
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Photo Editor, where you can upload an image or use one of their stock photos, then enhance it with numerous tools and features.
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Collage Maker, a simple app that lets you insert photos into a collage layout with six grids.
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The Designer, which has templates for just about everything a small business needs, from posters and restaurant menus to Facebook ads and infographics.
You can personalize templates by adding text, design elements, and background colors, adjusting opacity for a more seamless look. And while some templates are free, a paid account unlocks a wider selection. When you're done, save your design as a high-quality JPG or PNG file to your computer or directly to Facebook, Google Drive, Dropbox, or your Be Funky account.
The benefits of using free design sources
These real estate design tools are ideal for business owners who are just starting out, as well as those who’d like to DIY design for a more hands-on approach to real estate branding. You can also rely on these free sources when your design budget is tight, or when you need to deliver marketing collateral but don’t have time to look for a graphic designer.
Since these apps can be used for free, they lend themselves well to experimentation. You can use them to create several versions of a design logo you plan on having professionally rendered later on. Just remember to keep back-up files for reference.
Frequently Asked Questions
It really depends on what you’re trying to create. If you need a logo, a simple online logo maker can get the job done in minutes. For flyers, brochures, social media posts, and other marketing materials, you’ll want to work with design platforms that carry customizable templates.
In general, a good mix of stock images, easy-to-use editing tools, and high-quality downloads will help keep your marketing materials looking polished without hiring a designer.
The key is to start with a clear idea of your brand’s look and feel. Templates are great for speeding things up, but don’t just plug in your info and call it a day—play around with colors, fonts, and layouts to make it your own. Another tip: before finalizing any design, always preview how it appears across different formats.
Also, make sure all of your collateral works towards a cohesive concept. The best real estate website design companies ensure that everything from the logo to the website works together, which is what gives the final product a professional look.
All of the tools listed above are a great starting point for beginners. They’re user-friendly, require little to no experience, and let you create polished marketing materials without hiring a pro. And if you’ve got the budget, upgrading to their premium versions gives you even more options.
Also, if you’re looking to learn more about design basics and principles, Youtube and LinkedIn Learning are excellent resources.
It really depends on what you’re trying to create. If you need a logo, a simple online logo maker can get the job done in minutes. For flyers, brochures, social media posts, and other marketing materials, you’ll want to work with design platforms that carry customizable templates.
In general, a good mix of stock images, easy-to-use editing tools, and high-quality downloads will help keep your marketing materials looking polished without hiring a designer.
The key is to start with a clear idea of your brand’s look and feel. Templates are great for speeding things up, but don’t just plug in your info and call it a day—play around with colors, fonts, and layouts to make it your own. Another tip: before finalizing any design, always preview how it appears across different formats.
Also, make sure all of your collateral works towards a cohesive concept. The best real estate website design companies ensure that everything from the logo to the website works together, which is what gives the final product a professional look.
All of the tools listed above are a great starting point for beginners. They’re user-friendly, require little to no experience, and let you create polished marketing materials without hiring a pro. And if you’ve got the budget, upgrading to their premium versions gives you even more options.
Also, if you’re looking to learn more about design basics and principles, Youtube and LinkedIn Learning are excellent resources.
Boost your online presence with Agent Image
Eye-catching marketing materials are a great start, but a powerful online presence is what truly drives success. At Agent Image, we design custom real estate websites that not only look stunning but also convert visitors into leads. Call us for a FREE consultation today at 1.800.979.5799!
