5 Easy Digital Marketing Tactics to Grow Your Business
Standing out online as a new real estate agent is no small feat. Competition is fierce, and without a clear plan, building your presence can feel overwhelming. But with the right strategies, you can attract clients, grow your business, and set yourself apart.
These five actionable digital marketing for realtors tips will help you get started confidently and build the foundation for a thriving real estate business.
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Claim your online space with a stunning website
Potential clients are searching online for trustworthy agents. If they don’t find a professional, well-maintained website, they may move on to someone else. A polished website acts as your digital storefront, giving clients an immediate sense of who you are and how you can help them.
Start with the basics: Your website should include a brief bio, client testimonials, contact details, and easy navigation. For new agents, adding a blog is an effective way to establish authority. With the help of experts at Agent Image, you can create a site that reflects your professionalism while providing engaging content about common real estate questions, local market trends, or neighborhood guides to highlight your expertise.
A professional responsive design matters too. Visitors should be able to browse your site easily, whether they’re on a desktop or mobile device.
Need a sleek, professional website?
Check out Agent Image’s website solutions.
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Be consistent on social media
Social media is often the first place clients will check to get a sense of your personality and expertise, and it’s a vital component of digital marketing for Realtors. But many agents fall into the trap of inconsistent posting, which can make their profiles look unprofessional.
To stay consistent, pick one or two platforms where your target audience spends time. Instagram is great for visual content like property tours, while LinkedIn works well for networking with other professionals. Create a posting schedule to keep your profiles active and engaging.
Mix up your content to keep it interesting. Share new listings, tips for buyers or sellers, behind-the-scenes glimpses of your day, or even quick market updates. Videos and carousel posts tend to perform well, so focus on creating visually engaging content that grabs attention and stays true to your brand.
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Prioritize local SEO
It’s frustrating when clients can’t find you online because your website doesn’t show up in search results. That’s where local SEO comes in—it helps ensure your business appears when people search for “Realtor near me” or “homes for sale in [Your City].”
Start by optimizing your Google Business Profile. Add your contact details, a professional headshot, high-quality photos of properties, and even a few client reviews. Next, include location-specific keywords throughout your website. For instance, mention neighborhoods, school districts, or local landmarks in your blog posts.
Another effective tactic is creating hyperlocal content, such as a guide to the best coffee shops near popular neighborhoods or updates on new developments in your area.
Ready to boost your visibility?
Let Agent Image help you create a local SEO strategy tailored to your market.
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Build Relationships with Email Marketing
Email marketing might seem old-school, but it’s still one of the most effective ways to stay in touch with leads and past clients. Many agents overlook this tool, but it’s affordable, efficient, and great for maintaining connections.
You can start with a simple monthly newsletter. Include updates on your latest listings, helpful resources for buyers and sellers, and local market insights. Tools like Mailchimp make it easy to create professional emails and track engagement.
Personalization goes a long way here. Make sure to address your recipients by name, and tailor your content based on their needs. For example, a buyer might appreciate tips on navigating closing costs, while a seller might want advice on boosting their home’s value.
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Create a website that converts
Too often, new real estate agents miss out on valuable leads because their websites are underwhelming, acting more like outdated brochures than dynamic tools for engaging potential clients. This can leave visitors unimpressed or, worse, heading straight to a competitor’s site.
An effective website is central to internet marketing for real estate agents. A lack of clear calls to action, having outdated listings, or clunky navigation can frustrate users.
The fix is simple: turn your website into a lead-generating tool. Use clear calls to action, like “Request a Free Consultation” or “Search Local Listings,” right on your homepage. Add practical features such as a property search tool powered by IDX, which not only enables seamless home searches but also allows users to register for listing updates, providing agents with valuable contact information. IDX integration goes beyond basic search functionality, offering automation tools that streamline the lead generation process. By integrating CRM capabilities, agents gain better visibility and control over the user experience, enabling them to manage leads effectively, nurture relationships, and deliver personalized property updates that keep potential buyers engaged.
Keep your site fresh by updating it regularly with new blog posts, professional listing photos, and current market data. These updates show you’re engaged, knowledgeable, and ready to help clients find their dream home.
Take a look at our 15 best real estate marketing websites here.
Frequently Asked Questions
Local SEO helps your website show up when people search for real estate agents or homes in your area, making it easier for potential clients to find you.
Try to update your website regularly, like once a month. Add new listings, write a blog post, or update market information to keep things fresh.
Use simple strategies, like adding neighborhood names or local landmarks to your website’s pages, to help Google know what your site is about.
Offer something useful, like a free checklist or market report, to encourage your website or social media visitors to sign up for your emails.
Essential components include a professional, mobile-friendly website; local SEO to capture neighborhood-specific searches; engaging social media profiles with consistent posting; email campaigns that nurture leads; high-quality property images and virtual tours; and pay-per-click (PPC) ads targeting buyers and sellers in your market.
Stand out and succeed. With Agent Image, you’ll get the tools to build a killer website, dominate local SEO, and shine on social media. Take charge of your real estate career today!
Contact Agent Image at 1.877.959.4601 or book your free consultation here.
