Agent Image vs. Luxury Presence: A Comparative Look
Which real estate website designer should you choose?
Who builds your real estate website has a major impact on your brand and your bottom line. With this in-depth Agent Image vs. Luxury Presence comparison, we hope to provide the clarity you need to make the right decision on which real estate website designer to choose.
Agent Image vs. Luxury Presence: A Comparative Look
DESIGN
Agent Image
Agent Image built its reputation on creating custom-designed real estate websites built on an open-source platform (WordPress). For this reason, several billion-dollar top producers like The Oppenheim Group and The Jills Zeder Group entrust the team to help them stand out in a crowded online world with cut-through design. As a website design firm, we believe every brand has a story to tell. Agent Image specializes in creating websites that are as unique as the clients we serve, and have been recognized by the RealTrends Website Rankings, Vega Awards, Muse Awards, and more.
Luxury Presence
Luxury Presence is known for its clean and minimalist aesthetic, lending its websites an upscale feel. For this reason, many top-producing agents have partnered with this company. At the same time, its adherence to a specific “house style” can mean that its websites might look similar to each other. Since their IDX is built on a proprietary software-as-a-service (SaaS) platform, it doesn’t have quite the same design flexibility as a site built on WordPress, the open-source content management system (CMS) that runs over 62% of all websites in the world.
CUSTOMIZATION
Agent Image
As you would expect from an open-source platform, a WordPress website can be customized to fit a real estate agent’s unique business goals. This applies not just to aesthetics but to individual features as well. For instance, Agent Image built a real estate agent website for Compass agent Marc Hernandez that recreates the iconic Sunset Strip as an interactive driving map with horizontal scrolling. If you can imagine it, there’s an excellent chance you can execute it on WordPress.
Luxury Presence
Luxury Presence offers customizable websites that agents can tweak to suit their brand and business goals. You can browse the 250 templates, functionalities, and interactive elements. If you have ambitious design goals or need highly specialized features, Luxury Presence’s proprietary website platform might not be unable to accommodate them.
INTEGRATION
Agent Image
Since Agent Image websites are WordPress-based, you get almost endless integration opportunities for your real estate website; in fact, there are over 60,000 paid and free plugins for WordPress, which offer features that range from SEO tools to lead capture forms to web security protection. The flexibility of WordPress also means there’s a high probability that your preferred CRM or IDX can be integrated seamlessly into your Agent Image website, so you don’t have to relearn a new platform.
Luxury Presence
Luxury Presence also offers integration for CRMs, IDX feeds, and video tours. One of the perks of having a Luxury Presence website is the proprietary growth tools, such as AI lead nurturing, lead-gen ads, and digital comparative market analysis (CMAs). However, if you prefer your own set of tools or tech stack, they might not play well with Luxury Presence’s platform. Inquire whether you can integrate must-have tools before proceeding with website development.
WEBSITE OWNERSHIP
Agent Image
Unlike SaaS platforms, an Agent Image website is 100% yours, giving you the freedom to make it your own. Plus, you retain ownership if you decide to move on from Agent Image. It also means you keep all the SEO progress and prospect database you’ve built, giving you the flexibility to adapt and grow your online presence as you see fit.
Luxury Presence
As a SaaS provider, Luxury Presence does not offer complete ownership of websites; rather, you’re a subscriber who “rents” space on their platform. A helpful analogy is buying versus leasing a car. When leasing a vehicle, you save on upfront costs but may pay far more for the vehicle over time. And just like any other leasee, you must keep paying whether you’re happy or not with your tenancy.
DIGITAL MARKETING SERVICES
Agent Image
In addition to launching a real estate website, Agent Image also provides a full suite of digital marketing services, including SEO, content creation, social media marketing, and pay-per-click advertising. The company offers organic traffic generation to build long-term credibility and paid ad campaigns for short-term lead generation. Unlike other digital marketing agencies, however, these services are bundled instead of offered a la carte, since a holistic approach often yields the best results.
Luxury Presence
Luxury Presence offers a similar suite of services, namely SEO, content marketing, paid advertising, and social media marketing. However, clients are free to choose the mix of services they want, which is helpful if you only need help with a specific aspect of your digital marketing.
CUSTOMER FEEDBACK
Agent Image
Agent Image has accumulated over 8,000 five-star reviews since launching in 1999. This includes rave reviews from high-profile clients such as Jason Oppenheim, Egypt Sherrod, and The Altman Brothers, among others. The brand also has a 4.9 Google rating from 1,000+ reviews. Clients typically praise their expertise in custom website design and hands-on customer service, as well as the expert guidance both during and after website development.
Luxury Presence
Despite being founded less than 10 years ago, Luxury Presence has achieved a 4.7 Google rating from 1,000+ reviews. Most reviews praise the website design, especially for those in the luxury space. However, some reviewers express concerns about the responsiveness of customer support.
KEY VALUE-ADDED SERVICES
Agent Image
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3 hours of free custom design work monthly
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24/7 live phone customer support
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Cloudflare security & SSL certification
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Dedicated Web Marketing Coach
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Lifetime warranty
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Complimentary use of ACCESS digital real estate presentation builder
Luxury Presence
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AI tools for lead generation and enrichment
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24/7 customer support
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Digital real estate listing presentations
PROS AND CONS: AGENT IMAGE vs. LUXURY PRESENCE
Agent Image Pros
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Specializes in professional theme-based and custom web design
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Websites are built on an open-source platform (WordPress)
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100% website ownership
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24/7 customer support
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FREE 3 hours of website content updates and design support monthly
Agent Image Cons
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Custom websites may take longer to build
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Cost of custom designs — their highest level of custom-designed sites may feel expensive to some, but they have website solutions to fit most budgets.
Luxury Presence Pros
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Upscale website designs
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250+ website template options
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AI-powered tools
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A la carte digital marketing services
Luxury Presence Cons
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Its “house style” can make websites look similar
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Proprietary platform may limit customization and integration
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High monthly subscription fees
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SaaS model might mean you keep paying despite being unhappy with their service
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No true website ownership
FREQUENTLY ASKED QUESTIONS
Agent Image offers real estate website design packages for all price ranges, including entry-level theme-based websites to fully bespoke designs. That said, pricing depends on the specific work a client needs as well as ongoing promos, so it’s best to talk to a website marketing specialist for further details. In general, though, Agent Image charges a one-time setup fee and an ongoing maintenance fee.
Agent Image works with many top-producing agents in the US and worldwide. You can check their award-winning work with high-profile clients here.
Luxury Presence has likewise worked with many notable agents and teams.
Agent Image has a long track record of serving VIP clients, garnering over 8,000+ five-star reviews since 1999. Take a look at their testimonials page to see why the best agents trust them with their online presence.
Luxury Presence has also received praise from their clients.
READY TO WORK WITH THE BEST?
Agent Image isn't just a platform; it's a proven powerhouse for real estate success. With a quarter-century of innovative custom website design and marketing, our award-winning team has crafted a digital marketing suite that delivers tangible results. Every site we build is backed by our industry-leading customer support, ensuring you're never alone on your journey. Choose Agent Image and unlock the potential of a truly effective online strategy.
For a FREE consultation, call 1.800.979.5799
or send a message here.
