8 Pro Tips For Making Real Estate Presentations That Sell
If you’ve spent any amount of time in the real estate industry, you’ve made your fair share of presentations. You’ve also likely spent hours polishing your pitch — only to have it ignored by prospects.
Good news: it doesn’t have to be that way! Take note of these tips and you’ll be making showstopping decks that clinch the deal.
Get To Know Your Client
Before pulling up a single slide for your deck, ask yourself: what does this buyer or seller truly want? Putting yourself in a prospect’s shoes may reveal surprising insights. For instance, buyers who have pets will likely appreciate a listing with an expansive yard — even if they don’t outright tell you they want one. Highlighting this feature in your presentation will earn you brownie points for your foresight and empathy.
Brand Yourself
Now that you’ve got a grasp of a buyer or seller’s unique needs, it’s time to establish why you’re uniquely qualified to meet them. Put another way, this is an exercise in branding yourself as the best agent for a client — an elevator pitch, if you will. Highlight your sales records, milestone transactions, white-glove services, celebrity clients, and other superlatives that set you apart.
Brand Your Listing
You don’t want to simply convey how many bathrooms or bedrooms a property has – you want to paint a vivid picture of the lifestyle it offers. For example, a spare bedroom is not just extra sleeping space, it’s the perfect place to set up a home office or a workroom for avid cyclists. However you describe a home and its features in your presentation, make sure it’s aligned with a prospect’s idea of the good life.
Make It Interactive
Most real estate presentations are static affairs – especially printouts. To truly immerse a prospect, you need to make your deck interactive. Web-based platforms like ACCESS allow you to include virtual tours, which give people a peek into what it’s like to live in a given property. It also allows you to embed video tours and Google Maps locations to bolster interactivity further.
Lay Out Your Process
Even a relatively quick sale can take a few weeks to close, so give prospects a clear idea of your roadmap. If you’re listing a property, your presentation should include not just the step-by-step process of selling the house, but also the marketing campaign you plan to launch. Similarly, buyer’s agents should educate prospects about the process and timeline of purchasing real estate. The goal here is to demonstrate that you know the industry inside out and will make the sales process as seamless as possible.
Back It Up With Data
Data will help convince would-be clients that you deliver results — not just promises. You can include a comparative market analysis (CMAs) in your deck to explain why you recommend a certain asking price for a listing. Likewise, you can show potential buyers your sales-price-to-list-price ratio to convince them of your negotiation skills and how much money you can save them.
Share Success Stories
The best advertisement for real estate agents is still word of mouth. That’s why including testimonials from past clients is such a powerful strategy, since they give a first-hand account of your high-caliber service. After all, any agent can say they’re the best, but are their clients willing to back up that claim?
Rehearse, Rehearse, Rehearse
Of course, you want a real estate presentation that works hard for you. At the end of the day, though, it’s still just a tool — and you’re still doing the actual heavy lifting of landing a client or selling a home. Hence, it’s crucial to always practice your presentation before meeting a client. This allows you to see if your presentation has a good flow and also helps you anticipate any questions buyers or sellers might have. As the saying goes, luck favors the prepared so perfect your pitch!
A Smarter Way To Present
Speaking of perfecting your pitch, Agent Image recently released ACCESS, a game-changing platform that lets you create stunning presentations in minutes.
Drawing on our 20+ years of real estate design expertise, ACCESS boasts professionally made templates and rich multimedia features that will surely wow potential clients. Its powerful analytics suite also gives you real-time data into who’s viewing your presentations and how they interact with them.
The best part? It’s 100% FREE! Don’t delay — sign up for a trial account.
And if you want to learn more about ACCESS and how to make effective presentations, sign up for this special webinar that Agent Image is co-hosting with Inman.
