6 Real Estate Marketing Must Haves

1. Compelling Design

Using gorgeous, edge-to-edge videos of the Dominican Republic’s luxury real estate, JelenaEstate.com gets an important element of real estate marketing right: attention-grabbing visuals.

High visual impact makes your real estate agent website stand out from the competition. Not only does a compelling visual design help you make a good first impression with clients, it also keeps them engaged and curious for more.

Attention-grabbing visuals never go out of style, especially when you serve a picturesque location.

2. Targeted traffic

Aim for high visibility online through organic SEO to help you climb search rankings.

Take Colorado real estate professional Doyle Richmond’s website, for example. Incorporating a comprehensive marketing strategy that cuts through all sections, elements, and content, this website is designed for optimal availability and accessibility for customers looking for prime Colorado real estate.

Effective SEO-friendly content is an integral part of a functional real estate website.

3. Curated content

Showcase your distinct expertise as a real estate professional. Become the premier go-to resource for your target market by incorporating professional copywriting into your agent website.

NatalieGregory.com adapts this real estate marketing strategy by filling her website with informative pages. From real estate buyer and seller guides, to community pages, the copy is substantial and well-written.

Want your website and brand to gain credibility? Publish informative and valuable written content.

4. You’ve got mail!

Want to keep in touch with your leads on a regular basis? Send hand-crafted email marketing campaigns that appeal to your audience. Package the latest updates and special offers available on your website in brief and attractive email newsletters. Don’t forget calls to action that lead back to your website to keep the traffic going.

5. Relevant IDX leads

The beauty of real estate internet marketing is that it gives agents and realtors new and effective tools to connect and correspond with a virtually limitless pool of leads.

Reach out to high potential site visitors who are already searching on your site. ChristopherAustad.com is a notable example. The website’s prominent signup forms offer services and correspondence relevant to their users, while helping him build a database of new potential customers.

IDX integrations not only make browsing listings easier for potential customers, but also help you build a database of quality leads.

6. Clarity and precision

For real estate professionals, being straight to the point goes a long way in providing reliable, efficient, and trustworthy service. Keep this in mind when crafting your agent website design.

Charge up your bottomline with effective calls-to-action to boost your conversions. Take a look at how the Nava Team website uses prominent elements that encourage users to stay engaged and active all throughout the site.

Don’t neglect your calls-to-action—make sure they’re well-placed and visible throughout your site.