5 Real Estate Posts You Should be Sharing on Facebook But Aren’t
Last Updated: July 19, 2022
For a social networking site that got its start in a college dorm, connecting college students with their peers, Facebook has come a long way. It’s become a part of our everyday lives; whether letting us share pictures of our vacations or keeping in touch with family and friends across the globe, it’s a connection engine that can’t be ignored.
Facebook has also become a key component in online marketing strategy for many businesses, but it is not just a place to post listings.
From Fortune 500 companies to a local real estate business, adding Facebook to your marketing plan is no longer an option; it’s a must-do. As such, it’s important to have a strategy in place that will help catapult your online presence.
The truth is the rules for what you should and should not do on social media platforms seem to change day to day. What was true even six months ago changes as soon as Facebook’s ad analysis tools or Google metrics change.
So, what types of posts should you be sharing on your real estate Facebook page?
We can answer this question for you with these five tips for real estate Facebook posts that you should be sharing but aren’t. To begin with, you should commit these statistics about Facebook posting to memory:
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CTRs increase by more than 128% when photos are added – more than both links and videos (See exceptions below)
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Facebook likes peak at around 8 pm (EST), shares peak at 6 pm (EST), and weekend posts get more likes than posts on weekdays
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Text gets more comments
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Photos and videos get more shares
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Pictures get more likes
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Neutral posts get fewer likes (neither positive nor negative posts)
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Posts That Mix It Up
To be a successful Facebook marketer, a real estate agent has to mix it up and share more content on Facebook that piques the interest of their followers. Again, real estate Facebook posts are not just about pitching your new listing.
While posting high-quality photos of your properties can help your page get more shares and likes, you should also create content that is interesting to your potential clients that will create a buzz, generate awareness about the community and real estate market, and solicit feedback and interaction. You need to stand out from other real estate agents. Post advice, post images, and share information about the local real estate market. Whatever you post, post every day.
Think about the types of content you click on and respond to on social media and then translate that to your real estate business. Maybe you hold a weekly contest where followers can upload their latest DIY home improvement project to be entered in a drawing for a gift card. Perhaps you share information about the local Farmer’s Market or upcoming HOA meeting. Think outside of just your listings to mix up your content for success.
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Real Estate Facebook Posts That are Engaging
While you do not want to be too personal on your real estate business Facebook account, you do want to be relatable and engaging. In fact, infographics found that words like “I” and “me” do get more likes on Facebook, whereas, on most other social media platforms, the opposite is true.
Tread the line by posting things that you know your followers will find useful or interesting. Here are some suggestions:
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Post pictures or videos whenever possible
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Create custom photos with memes, funny pictures are usually good for real estate Facebook posts
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Post a fun or interesting polling question asking for opinions
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Provide some valuable tips and tricks for homeowners, sellers, and buyers, especially first-time buyers
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Share “did you know” information as an industry insider
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Share posts about local businesses and ask them to share your real estate posts on their Facebook page
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Share testimonials to build “social proof” about your services
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Promote local events or a neat community event
Posting regularly is useless unless you are posting with a purpose. Also, remember that word choice matters. Use some of the keywords from your website in your Facebook posts to increase CTRs. On Facebook, engaging your friends list is more important than selling your services.
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Content-Rich Real Estate Facebook Posts
Instead of building your content around attracting likes, shares, and comments, build your Facebook real estate page around your content. In other words, focus on the quality of the content that you post on Facebook. If you are working hard to make your posts engaging, fun, and interesting, the likes and shares will come.
Your real estate website should be a great source of content about buying, selling, and investing in your particular market; you can share these types of content to provide insights into the market. Making yourself the go-to source for market reports is a great way to build followers.
Providing home buying tips or reminding people about seasonal home tips builds trust in your brand, too.
On the other hand, the local Visitor’s Bureau, Chamber of Commerce, and websites for local attractions often have great, sharable resources regarding the community. Share these for a quick local news report.
According to the study by Infographics, longer posts get more shares but very short or very long posts get more likes. Consider what your goal is from each post; do you want more likes or more shares? If it is a listing, you definitely want more shares. If it is informative or fun, you definitely want more likes.
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Real Estate Facebook Posts That Encourage Comments
You want to create posts that encourage comments. Some of our earlier suggestions like polling your friends or asking for feedback are ways to increase comments on your real estate agent Facebook page. A trivia game about real estate tips could be fun for your followers as well.
Another tactic, which we urge you to use with care, is the use of negativity. Most social media marketing professionals agree that a bit of negativity can go a long way towards engaging your audience.
Take the title of this blog as an example: “5 Real Estate Posts You Should be Sharing on Facebook But Aren’t.” Would you have as eagerly clicked to read more if the post was called “5 Real Estate Posts for Facebook”? Consider this unique twist when posting your Facebook updates.
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Real Estate Facebook Posts That are Human
The goal is to post like a person, not a business. This is where many real estate agents get confused and get too personal on their social media accounts in an effort to be personable. The last thing you want to do is to overshare on your business Facebook page. The audience is not interested in your break-up or your kid making the honor roll, but posting very special events might build a connection.
Did a client’s child draw you a thank you card for finding their dream house? Share customer-created content like these when possible.
You want to be personable, but you have to keep in mind that you still want to always remain professional.
On the other hand, you don’t want to be so professional that you end up using complicated real estate jargon that your friends don’t understand. Break down a market report in ways that even a non-real estate professional can easily comprehend.
Talk about your new real estate listings on your business account the way that you would talk about something cool or interesting with friends on your personal account.
“You have to check out this awesome deck on this house I just listed yesterday!”
Real Estate Facebook Post Ideas
If you are stuck looking for a great idea for Facebook posts, try one of these to generate leads:
Property tours – People love to peek inside houses – it’s why an open house generates so much interest. Feed that desire with virtual property tours.
Q&As – Hold a question-and-answer session where people can ask their burning questions about the real estate market.
Local events – Show off your city and highlight why people might want to move there (and use you as a realtor).
Blog post – Connect people to your blog where you establish yourself as an expert on the local property market. Offer valuable information to make it worth their time.
Free resources – Offer a broker price opinion (BPO) to your audience. If the client is good with it, make a video behind the scenes of being a realtor and getting a home ready to sell.
Giveaways – Organize occasional giveaways of branded merchandise (with your contact details, of course!)
Fun facts – Offer fun facts about your town, life as a real estate agent, and local happenings.
Price reductions – Sometimes, a discount is all home needs to sell, so be sure to share price reductions on Facebook.
A Facebook business page will let you schedule posts so that you don’t need to remember to post content manually. And if all this seems too much, we can help. We offer social media packages specifically designed for busy real estate agents like you.
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When implementing these strategies into your real estate social media marketing, you can expect more shares, more likes, and more comments on your Facebook page.
Once you’ve got them engaged and paying attention to you, they will not be able to resist checking out your website, especially when they or someone they know is buying or selling a home. The goal is to be “top-of-mind” when it’s time for people in your community to buy, sell or invest in real estate.
Our services are designed to maximize your online content from your website to your social media accounts and add social proof for yourself. Learn more about ways to increase your audience and their engagement by connecting with our team of real estate marketing professionals today. Your free consultation awaits!
