15 Best Real Estate Lead Generation CRM Software
Frenetic schedules, endless piles of paperwork, and having to deal with multiple future and past clients and transactions simultaneously – these are all in a day’s work for professionals in any field of business, more so for top-producing real estate agents and brokers.
This is where customer relationship management (CRM) systems play an essential role. Designed to streamline workflows and cultivate client relationships in today’s internet-powered business landscape, CRMs have become an indispensable resource for managing drip marketing campaigns and follow-up tools like pipeline management.
That said, what is the best real estate CRM for lead generation? In this piece, we take a look at 15 highly reviewed options that top agents use to dominate their markets.
15 Best CRM For Real Estate Leads
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What is CRM (Customer Relationship Management)?
CRM is software technology that helps manage a company’s relationships and interactions with current and potential clients.
Over 95% of brokers and agents use real estate lead generation CRM to keep their sales pipelines full. CRM for real estate agencies has tools that allow you to boost your gross commission income and streamline the sales process. There are three different types: collaborative, analytical, and operational.
Collaborative real estate CRM integrates customers, processes, strategies, and insights. Analytical CRM for real estate collects data about customer interactions. Operational CRM, meanwhile, has marketing and service automation tools based on interactions with clients.
What role does real estate lead-generation CRM play?
In real estate, CRM products and solutions help agents and brokerages stay at the top of their game, no matter how competitive their market or how demanding their clientele is.
The practical benefits of real estate CRMs come in many forms, thanks to the versatile selection of database management and process automation features that they offer.
From storing contacts and managing schedules to organizing documents and files and identifying priority leads, the best CRM should offer solutions for all the features that agents and brokers want in all-in-one productivity software suites.
The best CRMs should also offer features that real estate agencies can tweak to suit their business better. Real estate CRM tools often have:
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A centralized database for all contacts, documents, and forms
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Communication history with clients and prospects
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Lead capture, tracking, and conversion tools
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Schedule, appointments, and event management tools
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Sales pipeline and marketing automation tools
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Tailored MLS support and customizable IDX websites
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Website add-on resources, such as mortgage calculators, home value estimation tools, price history trackers, and property maps
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Multi-platform and mobile app compatibility, including with Google apps
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Real-time data synchronization
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Responsive help desk for technical support needs
Advanced features include lead scoring, lead distribution and routing, sales forecasting, live chat, customization options, and artificial intelligence. These tools make creating strong lead generation a breeze.
15 outstanding real estate CRM options for your business
Every agent has a lot to gain from investing in a comprehensive real estate CRM system. Find yours in this list of 15 best CRM systems for real estate businesses:
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Salesforce
Salesforce is a customizable CRM with powerful analytics for real estate professionals.
When it comes to a real estate CRM system, Salesforce is one of the most recognized and widely used platforms today. A pioneer in innovating business workflow and document management on the cloud, Salesforce has helped define what a real estate CRM system should be.
For real estate agents in particular, Salesforce’s broad range of functions and flexible customization options are ideal for streamlining high-volume sales and marketing automation.
Salesforce plans start at a monthly $25 per-user rate for up to 10 users. Other plans are tailor-made for specific business purposes, such as sales processes, email marketing campaigns, and analytics. Interested users may also request quotes for customized service suites.
A 30-day trial period is available if you want to test out the platform’s functions before subscribing.
Overall, a combination of robust features and flexible value plans makes Salesforce one of the best real estate CRMs at any level of business maturity.
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Top Producer
Top Producer is a real estate-focused CRM for managing leads, contacts, and deals.
Top Producer CRM is a leading software option specifically designed for real estate agents. Its versatility makes it a great real estate CRM for brokerages of any size.
Real estate professionals can rely on Top Producer CRM to optimize every process they need, from establishing initial contact with leads to maintaining long-term clients and welcoming referrals.
While it already offers an exceptional selection of features by default, Top Producer CRM promises constant evolution as the developers regularly add new features to the platform.
Top Producer CRM price plans start at $45 per month (or $450, if billed annually), with their standard Professional package priced at $75 per month ($750 annually).
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Hubspot CRM
HubSpot CRM is free and user-friendly, with seamless marketing tool integration.
If you are looking for a free, web-based real estate CRM solution to address your business needs, Hubspot CRM may be exactly what you need.
Available free of charge, Hubspot CRM offers an outstanding feature set with an easy-to-learn visual interface. Its intuitive dashboard is easy to learn, allowing you to effortlessly maximize its rich features right away.
As a completely free real estate CRM software package, Hubspot CRM is the ideal choice for individual real estate agents or small brokerages that are just starting out in the business.
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Follow Up Boss
Follow Up Boss is a CRM built for real estate teams to streamline lead management.
Effective and convenient lead-generation tools make Follow Up Boss one of the most reliable real estate CRM software solutions for realtors. With push notifications to manage transactions, advanced drip marketing automation, and an easy-to-use visual dashboard, this platform seamlessly fits into agents’ day-to-day client engagement strategies and activities.
Follow Up Boss plans start at $49 per user per month. Their most popular option, priced at $69 per user per month, adds advanced two-way texting functions and lead distribution tools to the base package. Subscribers who opt to pay annually will get their first two months free of charge.
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Freshworks CRM
Freshworks CRM offers modern features like AI-driven lead scoring and advanced analytics.
Freshworks is another real estate CRM software option that appeals to agents and brokerages that are looking for a cost-efficient solution for their lead management needs.
Available as a free product with a comprehensive set of essential real estate CRM tools, Freshworks also comes in tiered plans that expand the suite’s range of features as the business grows.
The freemium “Sprout” plan is available for teams of up to 10 members. Paid packages start at $12 per user per month (billed annually). Their most popular plan is priced at $49 per user.
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Pipedrive
Pipedrive is a sales-focused CRM to efficiently track deals and manage pipelines.
Designed with a focus on the sales pipeline, Pipedrive is perfect for the sales-driven real estate business.
Agents and firms can use Pipedrive to collect, store, and organize information from their leads and long-term clients. More importantly, this platform helps agents make sense of these huge, disparate chunks of CRM data using its visually driven interface and customizable automated tools.
Pipedrive is available at per-user monthly rates starting at $12.50, making it an affordable choice for small to medium-sized brokerages. The top-tier plan is priced at $99 per user per month. A 14-day free trial is also available.
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Zoho CRM
Zoho CRM is flexible, with extensive tools and integrations for businesses of all sizes.
Zoho CRM equips new real estate agents and brokerages with a complete but affordable lead generation and management system. With the excellent value that it offers, Zoho easily earns its place among the best CRM software for the real estate industry today.
Zoho plans start at just $8 per user per month (billed annually). Enterprise, the most commonly purchased package, costs $35 per user per month. It is also free to try for 15 days.
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Wise Agent
Wise Agent is a real estate CRM with robust marketing automation and lead management.
The cloud-based Wise Agent CRM platform is designed to be every agent’s go-to real estate lead management system. From its layout alone, you can tell that the Wise Agent CRM system was created specifically for real estate brokers and agents. In addition to its tailored set of features, Wise Agent also has a dependable customer support service ready to attend to customers’ troubleshooting needs.
Wise Agent is available at $29 per month or $299 annually, inclusive of one-on-one onboarding. You can also request a quote from Wise Agent for a custom package based on the specific needs of your business.
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Insightly CRM
Insightly CRM combines project management and CRM for real estate teams.
Insightly stands out because of its modern, easy-to-navigate interface. The streamlined dashboard makes the platform and its impressive suite of features engaging and easy to navigate.
Even with only the basic plan, you can already take advantage of a wide range of versatile CRM functions. Insightly is also available as an iOS or Android app, and can be integrated with commonly used third-party software including Microsoft Office, Google G-Suite, and Slack.
Plans for Insightly CRM start at $29 per user per month (billed annually). Its most popular package, Professional, goes for $49 per user per month. This price range, combined with the platform’s easy-to-learn design, makes Insightly one of the best real estate lead capture software options for small to medium-sized real estate firms.
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Propertybase
Propertybase is a real estate CRM with IDX integration and transaction management tools.
Built on the Salesforce platform, Propertybase’s real estate CRM stands on firm ground while offering an extensive list of features specifically designed for real estate professionals including advanced lead scoring.
Pricing details for Propertybase plans are unlisted. Interested customers can request a demo and a free 14-day trial instead.
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Market Leader
Market Leader is a real estate CRM with lead generation and customizable websites.
Having been active in the lead generation services and contact management systems game since 1999, Market Leader already serves a large user base of more than 250,000 agents and brokerages in North America.
The Market Leader CRM features an intuitive dashboard that makes the system easy to learn, even for inexperienced users. You can also access built-in webinars that explain how to maximize the platform using best practices in lead management.
Market Leader CRM price plans are not listed.
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BoomTown!
BoomTown! CRM provides powerful lead generation and conversion tools for agents.
Real estate professionals at any level of experience will find exactly what they need with just one quick look at Boomtown CRM’s trio of main offerings. These options begin with “Launch,” which is tailored for agents and real estate firms that are just starting out. “Grow” is ideal for expanding teams, while “Advance” is best suited for established and large-scale brokerage companies.
Pricing details for Boomtown CRM are unlisted, although demos are available by request.
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Apptivo CRM
Apptivo CRM is a cloud-based platform with customizable apps for sales and marketing.
If you need a CRM solution that can do it all without asking you to break the bank, you won’t go wrong with Apptivo. It has a broad range of features that are designed as separate modules, enabling users to combine and customize the system according to the size, maturity, and specific application requirements of their business.
Subscription plans start as low as $8 per user per month (billed annually). Teams of three members or fewer can also use Apptivo’s freemium Starter service.
With the flexibility and scalability that many real estate agents and companies can maximize as their ventures grow, Apptivo CRM is a worthwhile early-stage investment that promises to pay off in the long term.
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Kunversion+
Kunversion+ is a real estate CRM with automated marketing and IDX website features.
Used by more than 40,000 real estate professionals in the United States and Canada, the original Kunversion CRM recently introduced its latest upgrade called Kunversion+.
The revamped iteration presents an improved interface that allows you to find leads efficiently and effectively, whether you are using a desktop or mobile device. Smart campaigns are pre-built and available for customization, while real-time property search alerts and automated correspondence tracking functions are easy to set up.
Pricing for Kunversion+ CRM depends on the specific requirements of your business. Demos and pricing quotations are available by request.
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Lofty
Lofty is a simple CRM for lead management and client communication.
Data-driven CRM suites are par for the course nowadays, but Lofty (formerly Chime) takes it to a whole other level with its AI-powered capabilities. Its goal is not just to provide numbers but insights, making the information on its dashboards much more actionable. For instance, it uses algorithms to automatically score the viability of leads and suggests ideal next steps based on their user behavior. The platform also comes with an AI assistant that you can customize to handle repetitive or time-consuming tasks like appointment setting and lead nurturing.
Bundled with the suite are other lead-generating tools such as Social Studio (automated social media marketing), PowerDialer (outbound communications), and the Closely App (mobile-optimized home search experience).
Lofty doesn’t publish its pricing, but it does offer three plans: Core, Premier, and Enterprise. You can request a free demo to better understand which option best suits your needs and budget.
Frequently Asked Questions
A real estate CRM helps by organizing and prioritizing leads, tracking interactions, and automating follow-ups. This ensures no leads slip through the cracks and allows you to focus on nurturing promising prospects.
Essential features include lead management, contact management, property listings, email marketing, and analytics. A good CRM also integrates with other digital marketing tools you use.
Most CRMs offer integrations with popular marketing tools like email providers, social media platforms, and listing services. Look for a CRM with an open API for maximum flexibility.
While ROI varies, many agents report increased sales, improved lead conversion rates, and time savings after using a CRM. The long-term benefits of a CRM often outweigh the initial investment.
A CRM helps you stay organized, track client preferences, and send personalized communications. By understanding your clients’ needs better, you can provide exceptional service and build trust.
Maximize your powerful CRM with full integration into your real estate agent website
The variety of top-rated CRM solutions is a boon for today’s tech-savvy top producers. But software can only take you so far. Nothing beats having a team that knows exactly how to lead you toward success and sustained growth.
Bridge the gap between technological innovation and high-touch collaboration with Agent Image. Use our website design and digital marketing expertise to leverage the full automation capabilities of your real estate CRM software on a beautiful and full-featured agent website that expands your online presence and impact.
With more than 20,000 real estate websites designed and launched through 20 successful years in the real estate business, Agent Image is trusted by the world’s best agents and brokers. Let us be the crucial piece you need to complete your online marketing strategy.
Want to learn more about Agent Image’s industry-leading services? Get in touch with us today. Our savvy and insightful specialists look forward to hearing from you.
Disclaimer:
Please note that Agent Image is not affiliated with any of the brands mentioned in the preceding article. This list was created solely for informational purposes and is not to be considered a direct endorsement from the Agent Image team. All products and features described are accurate as of August 6, 2024.
