100+ Topics and Ideas for Your Real Estate Blog
You’ve decided to blog. Congratulations! You’re taking a great step toward amplifying your name, real estate agent website, and personal brand, positioning yourself as the go-to real estate agent in your market. But, we won’t lie: blogging takes time, effort, and dedication – and it can be hard to come up with topics that provide value to readers while serving your business goals. When in doubt, reference this list of 100+ real estate blog topics we prepared for you.
Table of Contents
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Community Insights and Updates
Moving houses is always a leap of faith, and you can make the prospect less daunting – while also demonstrating your mastery of the market – by providing insightful local content.
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Commuter/Walkability Ratings
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Family-Friendly Neighborhoods
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School Rankings
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Positive Employment News/New Area Jobs
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Upcoming Open Houses
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New Listings
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Market Updates
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Useful Local Market Analysis
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Statistics on the Local Housing Market
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Area Tax/Levee Issues
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Downloadable Reports
Local Spotlight
What better way to attract clients than by highlighting what makes your local community great?
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Relocation Guides/Resources
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Local Business Finder
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Top Area Restaurants
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Sites to See
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Top 10 Local Attractions
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Things to Do
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History of the Area
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Places to Socialize
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For Singles
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Retirees
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Couples
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Families, etc.
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Advantages Living in Your Area
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Trustworthy Contractors
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Community Resources
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Neighborhood School Guides
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Annual Events/Festivals
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Review Local Events
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Best Local Private and Public Golf Courses
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Most Popular Night Spot
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Top Area Cafés
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Insider Hole-in-the-Wall Restaurant Guide
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Cross Promote with Local Businesses
Credibility-Building Posts
Put your expertise on full display by writing content that shows your mastery of the property market as well as the excellent results you get for clients.
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Highlight Recent Sales
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Discuss Clients You’ve Helped
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Post about Unique Listings
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Dictionary of Must-Know Real Estate Terms
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Targeted Posts by Demographic
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Millennials
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Retirees
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Families
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Newlyweds
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Singles
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First-Time Buyers/Sellers
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Veterans, etc.
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Real Estate Blog Posts for Buyers
A house is one of the biggest purchases a person will ever make. As such they’ll have lots of questions about the homebuying process – questions you can address in your blog.
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Types of Property Available in Your Area
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Waterfront Real Estate
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Newly Built Condos
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Mountain View Homes
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Retirement Communities
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Luxury Estates
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Gated Communities
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Pet-Friendly Neighborhoods
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Kid-Friendly Neighborhoods
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Costs of Homes in Your Area Based on Size, Location, Style, etc
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Where to Find the Best-Priced Homes in Your Area
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Buying Guides
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Understanding Housing Market Reports
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Recent Home Sale Prices
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How to Come Up With a Competitive Offer
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Homebuyer FAQs
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Red Flags to Look For in a Listing
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Tips for Negotiating Asking Prices
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How to Get The Best Mortgage Rates
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Tips for Financing and Refinancing
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Beginner’s Guide to Real Estate Investment
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How to Build a Real Estate Portfolio
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A Guide to International Real Estate Transactions
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Should You Buy Real Estate With Friends?
Real Estate Blog Posts for Sellers
No seller wants to leave money on the table. Luckily, you can share expert tips in your blogs to help homeowners get the highest possible asking price.
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Tips for Preparing a Home for Resale
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Calculating Your Home’s Worth
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How to Choose Which Bid to Accept
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Tricks for Staging a Home for Less
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Easy Landscaping Improvements
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Recommendations for Home Improvements with High ROI
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Maximizing Your Home Value
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Negotiating for Top Dollar
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Photos and Video Tools That Help Sell Your Home
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Guide for Hosting an Open House
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Green Home Features That Attract Eco-Friendly Buyers
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The Impact of Virtual Reality on Real Estate Marketing
Engaging Blog Posts
You can’t bore people into reading your blog. Posting engaging content will ensure that people keep coming back to your real estate agent website.
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Interview Locals About What Makes a Place Special
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Post Video Blogs of Happy Clients
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Write Reviews of Local Events
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Ask Locals to Share Opinions on the “Best ______”, i.e.,
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The Best Wings in [City]
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Places for Affordable Furniture
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Top Spots for Singles, etc
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“Day-in-the-Life” Posts about Working as a Real Estate Agent
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Real Estate Debate: Renting vs. Buying – Pros and Cons
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Buzz Creating Blog Posts
Add excitement to your blog content with topics that aren’t just informative but buzz-worthy, too.
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Tie Your Blog Posts to Trending Current Event Topics
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Take a Side on a Heated Local Issue (Note: be informative and tactful!)
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HD/Aerial Photos of the Largest Home in Your City
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Highlight Unique Luxury Property Features
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Post about Local Celebrities Living in Your City
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Share Click-Worthy Photo/Video Blog Posts like:
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“Unbelievably Cheap 5 Bedroom Manor” or
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“One-of-its-Kind Home Goes on the Market for the First Time”
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Spectacular Celebrity Estates in Your Area
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The Most Lavish Homes You’ve Sold
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Homes Sold for Shockingly High or Low Numbers
Traffic-Generating Blog Posts
There are certain blog posts that are virtually guaranteed to generate traffic by virtue of who wrote them, the topic they cover, and the format they’re presented in.
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Ask Someone Locally Famous to Guest Blog for You
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Post Predictions for Upcoming Year in the Housing Market
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Discuss New Technologies that Help Sell/Buy Real Estate
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Write about the Most Attention-Grabbing Properties You Represent
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Share Video Tours of New Listings
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Comparative Analysis of Your Market versus National Market
Frequently Asked Questions
Blogging helps real estate agents establish themselves as experts in their local markets, build credibility with potential clients, and improve the visibility of their websites through search engines. By providing valuable information, agents can attract leads and convert them into clients.
Consistency is key. Aim to post at least once or twice a week. Regular posting keeps your audience engaged and helps your website rank higher on search engines. It also gives you the opportunity to cover a wide range of topics, ensuring your blog remains fresh and relevant.
Topics like community insights, local market updates, and posts that compare your local market to national trends typically generate a lot of traffic. Additionally, engaging posts that feature interviews, photo or video tours, or highlight unique property features are proven to attract attention.
A well-maintained real estate blog provides useful content that answers questions and solves problems for both buyers and sellers. This positions you as a helpful, knowledgeable agent, making readers more likely to contact you when they are ready to buy or sell a home.
We hope that these topic ideas give you a strong headstart as you establish a blog for your real estate agent website. Of course, if you need help not just with conceptualizing and writing content, but also driving traffic to your site through digital marketing campaigns, tap the experts at Agent Image.
For a FREE consultation, call 1.800.979.5799 or send a message here.
