Joyce Rey
Few agents command the awe and admiration that Joyce Rey does – and rightfully so. With lifetime sales exceeding $6 billion and a portfolio that includes storied properties like Owlwood, Pickfair, La Belvedere, Green Acres, and the Chartwell Estate, Joyce has been dubbed “The Grand Dame of Real Estate.” And when the best agents need the best digital marketing services, they tap Agent Image.
You Can’t Rest on Your LaurelsJoyce Rey may be a veteran in the business, but she insists that: “You need to stay current.”
For this reason, she called on Agent Image to revamp her online presence so she could better serve a new generation of digital-savvy luxury home buyers and sellers.
The ObjectiveTurning a Sterling Reputation Into Digital Dominance
Joyce Rey is often the first name on people’s lists when it comes to luxury homes in Beverly Hills. Our goal was to take that trust and translate it into online visibility that's befitting of her brand’s prestige and recall.
The SolutionSavvy Solutions for a Savvy Agent
Agent Image devised a two-step approach to help us achieve this goal: develop a luxury real estate agent website that captures Joyce’s expertise and craft an SEO strategy designed to drive traffic to it.
Key highlights
Leveraging
Local SEO
Our hyper-local approach ensured that Joyce elevated her visibility in her target neighborhoods.
Boosting Online Authority
We secured backlinks from authoritative sites to boost her website’s search rankings.
Closely Monitoring Results
Keeping an eye on trends allows us to tweak our strategy in real time, optimizing results.
The ResultsVisible and Credible
Joyce Rey’s website and target keywords have steadily risen since we launched our campaign, proving that “The First Lady of Luxury Real Estate” is just as formidable online as offline.
Success Metrics
High-Performing Keywords
Including a 79% increase in ranking for “Beverly Hills Realtor,” putting Joyce in the top 10 results for the keyword.
Leads
Through lead-generation tools on her website and a comprehensive SEO strategy, we were able to deliver not just traffic but actual leads.
Joyce Rey
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Game-changing expertise
We've worked with many leading agents and brokers to help them elevate their brand and generate more leads - our case studies are proof of that.
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