Must-Attend Real Estate Industry Events For Agents in 2024
Struggling to Pick Which Real Estate Industry Event to Attend?
As the legendary Joyce Rey once said: “You have to stay current.” That’s why new and veteran agents should regularly attend top real estate conferences to sharpen their knowledge and beef up their sales playbook.
And it seems many of you plan to do just that. In a recent survey we conducted among Agent Image clients, about 75% of respondents were either definitely attending or planning to attend a real estate conference this year.
With so many conferences for agents and brokers but so little time (and budget!), however, choosing which ones to go to can be hard. To make sure you spend both wisely, we’ve created this list of the best real estate industry events for 2024.
BEFORE ANYTHING ELSE…
Please note that Agent Image is not the organizer of any of the events featured below. This piece is just a handy reference for those keen on attending real estate industry events this year dates, venues, and ticket prices may change without notice, so do check the respective websites first before booking tickets.
Tom Ferry
The #1 real estate educator has a busy 2024 calendar, giving agents and brokers plenty of opportunities to boost their knowledge and their business. Though Tom’s events have different themes, they all serve one goal: to help agents level up their selling game with actionable advice.
TOM FERRY MARKETING EDGEDate & Location:
February 15, 2024 | Portland, OR
March 28, 2024 | Jersey City, NJWhat you need to know:
This year, Tom Ferry and company are splitting their EDGE events into two: Marketing EDGE and Sales EDGE. The former is a one-day marketing masterclass that teaches attendees how to leverage the latest digital marketing tactics that resonate with today’s connected audience.
Notable speakers/host:
Jason Pantana, one of Tom Ferry’s most trusted lieutenants and an authority of real estate digital marketing.
Who is it for?
Agents and brokers who want to beef up their digital marketing playbook
Top Reason to Attend:
Want to learn how to utilize AI to supercharge your marketing? This is the event for you.
Ticket Price:
$299 (watch out for discounts!)
- TOM FERRY SALES EDGE
Date: February 8, 2024
Location: Tysons, VA What you need to know:
The second half of Tom Ferry’s EDGE event focuses on turning leads into actual sales. It gives attendees a peek into the strategies top producers use to corner the lion’s share of listings in their area.
Notable speakers/host:
Jeff Mays, Tom Ferry business business coach and national top-producing agent
Who is it for?
Agents who want to replicate the sales success of elite teams
Top Reason to Attend:
Get access to proven sales scripts to overcome just about every client objection you could encounter
Ticket Price:
$299 (watch out for discounts!)
- TOM FERRY ELITE RETREAT
Date: February 26-27, 2024
Location: Orlando, Florida What you need to know:
Elite Retreat is exclusive to Tom Ferry’s existing business coaching clients. It promises powerful real estate training, networking, and masterminding for attendees.
Notable speakers/host:
Tom Ferry and his most trusted business coaches
Who is it for?
Those already in the Tom Ferry coaching fold and want more intensive, in-person training.
Top Reason to Attend:
This is a rare opportunity to interact not just with TF coaches but also with fellow mentees.
Ticket Price:
FREE for Elite coaching program members.
- TOM FERRY SUCCESS SUMMIT
Date: August 27-29, 2024
Location: Dallas, TX What you need to know:
Perhaps Tom Ferry’s most awaited event of the year, this gathering is attended by agents worldwide seeking to sharpen their business edge. It’s an immersive and dynamic three-day event that’s chock full of learning sessions, keynote speeches from thought leaders, and in-depth workshops.
Notable speakers/host:
Tom Ferry, his coaches, and a bevy of heavyweight agents
Who is it for?
Agents who missed out on previous TF events and want a little bit of everything that Tom Ferry and company have to offer.
Top Reason to Attend:
As the most high-profile Tom Ferry event of the year, it also attracts the most high-profile speakers and attendees.
Ticket Price:
General Admission - $599
VIP Package - $1,599
(Existing coaching clients get a special discount)
National Association of REALTORS®
The preeminent association for agents and brokers in North America also hosts events that help its members thrive.
BROKER’S EDGEDate: February 22, 2024
Location: Waltham, MAWhat you need to know:
This may be a one-day event but it’s jam-packed with insights and action plans that enable attendees to land more clients and close more deals.
Notable speakers/host:
Joe Rand, Chief Creative Office at Howard Hanna | Rand Realty
Who is it for?
Agents who want to learn valuable strategies but don’t have the time (or budget) for a multi-day conference.
Top Reason to Attend:
There will be a legal update discussing the impact of the Sitzer | Burnett Ruling delivered by Matt Troiani, NAR’s Senior Counsel and Director of Legal Affairs.
Ticket Price:
$149
- NAR NXT
Date: November 8 - 10, 2024
Location: Boston, MA What you need to know:
This event draws over 12,000 attendees, who come to hear industry-leading speakers and for rich networking opportunities.
Notable speakers/host:
TBA
Who is it for?
This gathering is for REALTORS® who want future-focused content that will help them get ahead of the competition.
Top Reason to Attend:
NAR offers facilitated networking events, so it’s easier to make connections with like-minded peers.
Ticket Price:
TBA
Leading Real Estate Companies of The World®
When an event is organized by an invitation-only, boutique network of luxury real estate professionals, it’s worth every dollar you spend.
LeadingRE LIMITLESS Conference WeekDate: February 26-29, 2024
Location: Las Vegas, NVWhat you need to know:
This event boasts a strong global perspective and the opportunity to network with the elite agents you’d never otherwise meet.
Notable speakers/host:
Dominique Dawes (Olympic Gold Medalist)
Molly Fletcher (Sports Agent)
Sylvie di Giusto (Emotional Intelligence Expert)
Ozan Carol (Rocket Scientist, Law Professor & Bestselling Author)Who is it for?
Agents who want to focus on a particular knowledge or skill set.
Top Reason to Attend:
This conference is actually a collection of four summits — Agent, Sales Manager, Luxury, and MarTech — and you’re free to choose which track to explore during the four-day event.
Ticket Price:
Inquire for pricing
Inman News
The foremost name in real estate news brings together many of the A-list names featured in its reporting.
INMAN CONNECTDates & Locations:
Miami | May 21 - 22, 2024
Las Vegas | July 30 - August 1, 2024
Austin | October 9, 2024What you need to know:
One of the most anticipated real estate industry events of 2024, Inman Connect takes attendees to the forefront of real estate innovation by bringing together thought leaders and disruptors alike.
Notable speakers/host:
Miami: Fredrik Eklund, Dina Goldentayer, and Santiago Arana
Las Vegas & Austin: TBAWho is it for?
Agents who want to stay ahead of the curve by learning about future real estate trends today (especially technology).
Top Reason to Attend:
This event is a chance to mingle with the newsmakers who set the pace the rest of the industry follows.
Ticket Price:
Miami: $399
Las Vegas: $799
Austin: $299
3-Event Bundle: $1,497
- INMAN LUXURY CONNECT
Date: July 29-30
Location: Las Vegas, NV What you need to know:
If they’re in luxury real estate, they’re probably attending Inman Luxury Connect.
Notable speakers/host:
TBA
Who is it for?
Aspiring or new luxury agents who want to level up their game by mingling and learning from the best in the business.
Top Reason to Attend:
Where else can you see legendary agents like Dolly Lenz and Gary Gold on the same stage discussing their success strategies?
Ticket Price:
$1,299 (watch out for discounts!)
$1,598 (for Luxury Connect and Inman Connect Las Vegas bundle)
RIS MEDIA
RIS Media is a pillar of the industry, allowing it to draw on some of the most powerful people working in real estate today.
RIS MEDIA 2024 REAL ESTATE CEO & LEADERSHIP EXCHANGEDate: September 4 - 6, 2024
Location: Washington, DCWhat you need to know:
The publisher of Real Estate Magazine brings together the industry’s most powerful people in one room through this leadership summit.
Notable speakers/host:
TBA
Who is it for?
This is a rare opportunity to learn from the industry’s decision-makers and agenda-setters — if you’re qualified to attend. As per RIS Media, attendees should be: “brokerage owners and operating executives, including senior franchise and network executives; influential agent team leaders and elite agents; senior executives from all major real estate franchise brands; executives from the industry’s leading trade associations and MLSs.”
Top Reason to Attend:
This uber-exclusive real estate industry event has over 25 panel discussions and attracts more than 100 of real estate’s most influential figures.
Ticket Price:
$1,350 - $2,400
California Association of REALTORS®
The California Association of REALTORS® throws this colorful and entertaining real estate industry event that’s a definite highlight of the Southern California conference season.
REImagine!Date: September 24-26, 2024
Location: Long Beach, CAWhat you need to know:
A little less buttoned up and more casual than many of the events previously mentioned, REImagine! places equal importance on learning and fun.
Notable speakers/host:
TBA
Who is it for?
This event is free to attend, making it the perfect choice for newer agents who want to dip their toes into the conference circuit without breaking the bank.
Top Reason to Attend:
With the “Glam Your Brand” booth, agents not only get a free makeover but a professional headshot, too.
Ticket Price:
FREE
Luxury Real Estate®
If you want to be part of LRE®, you need to be within the top 10% of all agents and brokers in your market. So if you attend one of their real estate industry events, you can be sure you’ll be in excellent company.
27TH ANNUAL LUXURY REAL ESTATE FALL CONFERENCEDate: October 6 - 9, 2024
Location: Charleston, SCWhat you need to know:
Another event that has a strong global focus organized by the literal who’s who of the luxury real estate sector.
Notable speakers/host:
TBA
Who is it for?
Agents who want to branch out into international luxury real estate can find a mentor or two at this event.
Top Reason to Attend:
If you’ve ever wanted to grow your career while also exploring charming Charleston, this event is for you.
Ticket Price:
$695 to $2,490 (depending on inclusions)
Which of these 2024 real estate industry events are you attending?
We hope we’ve made plotting out your year that much easier with this guide. If you want the latest about all things real estate, be sure to follow our blog!
